By Jennifer Farley

MySpace Becomes My_ & Gets A New Logo And Site Redesign

By Jennifer Farley

A new day, a new redesigned logo. Today, it’s the turn of social media site MySpace or as it will be known in the future, Myspace with a small letter “s.” MySpace is attempting to stage a comeback having fallen behind the times compared with sites like Facebook and Twitter.Yesterday, the site announced a revamp (which includes the new logo) and also that it will no longer try to compete with the aforementioned social networks but that it will work to become a “social entertainment destination for Gen Y.”Myspace has been successful in recent years in promoting bands on video- and audio-heavy pages, but in terms of design it has always been a shambles. In the future there will be an emphasis on its strengths and an abandonment of some of the social network aspects of the site.In a video released yesterday, we can see the My_ logo (it’s actually more akin to a sideways bracket than an underscore) in a variety of poses with cartoon characters, dancers and helicopters interacting with the “space.”Myspacelogo1Myspacelogo2Myspacelogo3The new My_ logo as animated in yesterday’s video releaseoldMyspacelogoThe old logoSo it’s goodbye to the three round-headed people and hello to the square bracket. I have to admit at first look I did think to myself “Dear God, what is that thing?” but in a strange way I’m warming to it. Maybe it’s because of the video, which I enjoyed, or maybe it’s because of the simplicity of the new look. It’s quite a dramatic change and a fairly bold move by Myspace. It makes you think there’s something missing, and that’s space. Presumably it’s easier to pull something like this off if your audience is already familiar with the name.

The bracket in the logo represents a space where people can express themselves, enabling users to personalize the logo and make it their own — just as they can throughout Myspace.

In a statement from the company’s CEO Mike Jones, he said, “Myspace is unique in that it is powered by the passions of our users, who program the site by expressing interests, sharing tastes and knowledge around particular topics, and scouting out up-and-coming subcultures,” Jones said in the statement. “This is just the first step and there will be many more features, programs and improvements to come.”The redesign of the site is being rolled out now and should be available worldwide by the end of November and will give users personal entertainment-focused homepages, which are updated based on their interests. From the screenshots I’ve seen it looks like a much cleaner design, although still holding quite a bit of information and the new logo fits in well.NewPageWhat do you think of the new logo? Are you a Myspace user or do you think it’s irrelevant now?

  • miked

    the one thing i notice missing from the new my] site mock up is all the intrusive ads normally covering the site. are they just missing because this is a mock up?

  • I thougt this was a joke – wasn’t this featured on that Crappy Logos website where the guy draws you a crap logo for “beer money”?

  • Gidget_ginsu

    Odd choice with the logo but it’ll probably grow on me. I still think the old one was very successful in conveying the site’s dual concerns: music and people. You know, looking like tuning pegs on a guitar and all.

    But I totally support the focus on music and subculture. It sucked as a social network but was great for looking up cool bands.

  • sarah

    Sooo when is this being released?

    • Steve H

      Sarah, the article says November. Myspace has already given us cool new tools, most notably Themes, to help us change many of the design details of the site immediately. (I suspect Themes is a CSS switcher.) It’s still cluttered with ads and buxom “single babes” photos (no offense to our women readers).

  • Raphaelle

    I think it’s pretty cool, I like what they’re trying to do here. Like Gidget_ginsu, I think the new logo will grow on me. The old one looks… old and cheap. The interface seems more user-centred and more current in general. Love the grid.

  • myspace sucks now facebook killed it

  • Bryce

    I’d be interested to see how the new design/interface/architecture works. IMHO (and very humble at that) Facebook only beat out MySpace because it was a much better, more sleek user experience from word go. Easier to use, easier to peruse, and with better features.
    As far as the new logo goes – it looks to me like this could be a winner. It allows for some creativity with its use. Think of the possibilities. But in reality, does it say “social networking site” or is it just another mess-of-a-brand, doomed to fail?
    Time will tell. I will be checking out the new myspace just out of interest for websites and social media. Whether it will draw my friends across from facebook, what with the market dominance that it currently has, that is another question entirely. Don’t think new myspace is aimed at my generation to be honest.

  • XLCowBoy

    It’s not going to help.

    Their problem isn’t their brand – it’s the fact that they don’t have a USP (unique selling point) that gives people a reason to visit and stay. They don’t have anything that Facebook doesn’t, and Facebook still has much more in terms of… well… everything.

    They need to fix their product first. Then tell everyone about it through a rebrand. They’re doing this the other way around.

    • I think they do have a USP (well, maybe not unique, but more prominent than others) and that is the bands and music. Most bands, particularly unsigned ones, have Myspace pages and you can listen to their music there. That’s the one thing that keeps Myspace going, in my opinion.

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