Eggs, Baskets and Multiple Streams of Income

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One of the legacies of 9/11/01 is that that large sections of the U.S. and world economies have taken a body blow. Every day we hear of more companies who plan to lay off large numbers of workers (or have already), as they strive to reposition themselves to ride out what the doomsayers predict will shortly become a full-blown recession.

As much as you can intellectually sympathize with a tactic that effectively sacrifices a few for the good of the many (i.e. the ultimate survival of the business entity and the jobs of all those left behind), if you’re the one in the firing line it’s pretty cold comfort that others will be more financially secure as a result of your sacrifice.

Rebellion and Vulnerability

It’s not unusual for people in such a situation to begin to rebel against the idea of having their financial destiny in someone else’s hands. Quite right, too. The response of many in these circumstances is to begin to think about working for themselves, to be free from the tyranny of being dependent on others for their financial survival.

Unfortunately, however, the failure rate of new small businesses is high and they take time to get up and running. So to think about, and actually start a new business after you’ve lost your day job is too little, too late.

For this reason, many people start their own business part-time, while they’re still working full-time. This approach has several advantages, not least of which
is a financial cushion (i.e. your salary) during the time in which you build your business.

The goal of most business owners is to eventually become successful enough to quit their day jobs and work in their own business full-time. Fair enough.

As recent events have shown, however, no-one is immune from financial vulnerability, whether they’re employed in the full-time workforce, a struggling home-based entrepreneur who runs their own small-scale travel agency, or anything in between.

Safe Choices

So how can you know what to choose as your livelihood, to guarantee that you will never again be subject to the vagaries of the economy, and ensure that your financial future is secure?

The cold hard truth is that, because you don’t have a crystal ball, you simply can’t. After all, who could possibly have foreseen the events of 9/11 (other than the FBI and the CIA)?

Whatever your job, career, business or investment strategy, things can take a downturn. Does that mean you have to take a downturn right along with them? Well, if all your eggs are in that particular basket, it does. But what if all your eggs are not in that basket — only a few of them are? Well, then you simply divert the energy you were expending on the basket that’s gone south into the ones that are still headed north.

Multiple Streams of Income

Multiple streams of income is the key. You’ve probably heard of the concept in terms of running an online business. It means: don’t just sell one product or service from your Website, sell several so that if one bombs, your livelihood doesn’t have to.

You can apply the same approach to your life. Who says your only choices are to work full-time in paid employment, work full-time in your own business, or work full-time in paid employment and part-time in your own business?

Maybe the solution is to do everything part-time.

Let’s say you work full-time in paid employment and you run an online business in your spare (part-)time. Let’s also say that your salary is low enough that, if you just had enough time to devote to it, you’re pretty sure you could ramp up your online business to the point that you were generating more profit from every hour you devote to it than if you spent that same time working in your paid job.

Now, some would decide that at that point they’d quit their day job and just work on their business full-time. That may be a good option, IF you can be sure that your business will succeed over the longer term. But it ignores the fact that you don’t really know what’s around the corner and by giving up your day job you’ve also just given up your financial cushion (your "insurance", if you will).

Conversely, imagine you decide to do away with your business because you figure that if you devote your time and energy to working even harder and longer hours for your employer, you’ll get a promotion and more money. What if you lose your job? Then you’re in trouble because you don’t have the financial cushion of your business as insurance.

The "One Part-Time Plus One Part-Time Equals One Full-Time" Solution

So what’s the answer? Work both your job and your business part-time so that, together, they add up to full-time. If (and this is an important "if" if cash flow is tight) the extra time you have to devote to your business will result in a commensurately greater financial return than would working the same hours in your job (make sure you run the numbers to be sure this is the case — if not, start a more profitable business!) this can be a viable option. Even if it yields the same return (or maybe even a little less) it may still be worth considering as a sort of insurance policy against being laid off.

Likewise, an employer that struggles in a soft economy and faces having to lay staff off may well welcome the option to convert you to a part-timer with the resultant reduction in payroll and overheads.

Such a situation can be a win-win for all concerned.

Think Plural

So, if you’re still looking for The Answer, your Big Break, The One, STOP. Stop thinking in terms of "ones" and start thinking in terms of multiples. Multiple part-time ventures (and don’t limit yourself to just one part-time job and one part-time business. The best combination for you may be two part-time jobs and one part-time business — whatever works) which, when added together, bring in just as much or more income than your J.O.B. (Just Over Broke) and minimize your risk from the vagaries of forces and events over which you have no control.

Just as investment advisers warn investors not to place all their eggs in one basket, so too you should avoid relying on just one golden goose. Get a flock of ’em!

Elena FawknerElena Fawkner
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Elena is editor of A Home-Based Business Online... practical ideas, resources and strategies for your home-based or online business.

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