🤯 60% OFF BLACK FRIDAY SALE 650+ books, courses & coding assessments!

Moving up the food chain

Andrew Neitlich
Share

Hopefully all readers of this blog by now know the importance of writing educational and informational pieces to establish yourself as a credible expert in your marketplace. Maybe some of you are even taking it upon yourself to write a book. I’ve done that and it has made a huge difference in my status to clients and to my income.

And nowI’ve just been quoted in a book. The author, Brian Carroll, called me out of the blue (thanks to my writing) and interviewed me. And now I appear on page 163 of his book Lead Generation for the Complex Sale, as “Celebrated business-building consultant Andrew Neitlich.” The book is published by McGraw Hill and due out this month.

I like that. Now see how this kind of thing works for both parties:

– Brian’s writing job is easier because he quotes lots of people like me throughout the book.

– He also gets publicity from people like me, as we tell others that we are in the book.

– I gain a bit more exposure by being cited in his book, as it is not everyday that someone is quoted in a book.

– All I had to do was spend a few minutes with Brian on the phone. He did all the work for me.

This is a tiny thing in the scheme of marketing, but it’s worth noting.