Design & UX
By Jennifer Farley

HTML 5 Has A Logo!

By Jennifer Farley

HTML 5 has been a subject of great debate, much enthusiasm and a little confusion in the past year. In some corners, HTML 5 is being praised as the savior of web design and maybe it will be. Who knows? As a design nerd, the news I’m interested in is the World-Wide Web Consortium (W3C) recently unveiled a new logo for HTML5.  The logo is not yet the official logo but has been introduced in order to build community interest and spirit. If, as the W3C hopes, the community embraces the logo, W3C will adopt it as its own official logo for HTML5 in the first quarter of 2011.

The logo is a simple shield with two shades of orange used to convey a bend in the shield and a large, stylized number 5 in white. It certainly has a touch of the superhero about it. Why did the design firm choose orange?  “Orange implies excitement, yet with undertones of caution. Orange grabs your attention, but doesn’t scream for it… Sexy with a safety net, organized, powerful and lasting. HTML5, this logo, and orange go quite well together”.



The logo was created by design agency Ocupop. Designer Michael Nieling said in a statement, “The term HTML5 has taken on a life of its own; there has been significant confusion and debate both within the developer community and in the public at large as to what exactly HTML5 is when the term is used outside of simply referring to the spec itself… The standard needs a standard. That is, HTML5 needs a consistent, standardized visual vocabulary to serve as a framework for conversations, presentations, and explanations.”

On the logo’s new web site (imagine a logo having an entire site devoted to it) you can read about how W3C envisage the logo will be used and examples of the logo in place on various web sites

It stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It’s the standard’s standard, a pennant for progress. And it certainly doesn’t use tables for layout.


Using the logo on your site or blog does not imply validity or conformance, but rather your support of the concept. The HTML5 logo is licensed under Creative Commons Attribution 3.0. All logos on the site are free to use and “reimagine”, which is a good opportunity to get their hands dirty and play around with it. And if you really love the logo, there are (free) stickers and T-Shirts available too.


What do you think about the new HTML 5 logo? Is it “sexy with a safety net”?

  • As far as I understand they have dropped the version number.

    • The WHATWG has dropped the version number, but the W3C hasn’t, and the logo is the W3C’s doing.

  • elliotbirch

    I think it looks really cool. It is strong and has a definite presence. Could be a good way forward as a way to promote HTML and give it an identity.

  • Pingback: HTML 5 gets a new logo – what’s the point? | Web Developer | Scott Sinclair()

  • Not really into the logo. It’s just a standard may I remind you. It’s not even done yet, nor well-implemented consistently (IE being the worst). I don’t need to celebrate this, but I would like to be able to use this. How about we wear shirts that say ‘Perfect implementations of standards please!’

    • Hi Tatsh,

      Thanks for your feedback on Design Festival, it will always be welcomed.


      JP Toral
      Customer Support Officer

  • Tvbibber

    It looks too much like a Superman emblem. Able to leap tall buildings in a single bound, faster than a speeding bullet, …. It needs it’s “own” personality. Not that of a superhero.

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