If you have regular clients who you’ve worked with for a while, it’s easy to forget what it was like in the beginning, when you worked really hard to make then happy and they really appreciated all of the time and energy you put into their work. Like other relationships, you may get used to receiving messages from them, scheduling their work into your day, and having periodic status calls. You fall into a routine, and it can be a good thing because your relationship just works.
Falling Out of Love
But sometimes, things can get a little too comfortable and turn stale. Maybe you lag when returning their calls, or don’t quite put in as much effort as you once did. Maybe you forget why they selected you over your competition in the first place, and start to take for granted that they will always be there.
If you see the signs of this happening, it may be time to regroup, bring back some of the “new relationship” fire and put a little more focus on their value as a client.
Put on the White Gloves
Every client wants to feel like they’re important, like their work is the most important work you are doing (even if they know that’s not always the case). When you first start working with a new client, you probably put in extra effort to make sure they were getting the white glove treatment. Maybe you responded to all calls and emails the same business day, or turned around projects faster than normal. Eventually, that kind of attention has to wane because you do have other clients and other work, but you can still give the impression that work coming in from each client is a priority for you. And it’s easy to do by being responsive, giving your full attention when communicating, and providing consistent results.Get to Know Them
I’m a believer in sharing a little of your personal life in your business relationships. Not only does this foster a stronger connection, but it can also lead to increased respect, new work and a lot of referrals. Plus, it makes for much more interesting work relationships when you add in a “real-life” dimension. With long-term clients, make a point to continue to learn about them, their businesses and any aspects of their personal lives they share. Something as simple as recognizing a client’s birthday or an accomplishment of their child can have a huge positive impact on your relationship.Go Back to the Beginning
Think back to when you started working with the client, or even before that when you were in the prospect stage. Why was this client desirable for you? What did winning their work mean for you and your business? While the relationship may have grown and changed since it started, reflecting on the beginning can be a great reminder of how far you’ve come and reiterate how important it is to keep them happy so you can continue to develop your relationship. Do you have long-term clients? Do you ever get too comfortable with the relationship? Image credit: AmbrozjoFrequently Asked Questions about Making Clients Fall in Love with You
How can I build a strong relationship with my clients?
Building a strong relationship with your clients requires a combination of excellent communication, trust, and delivering on your promises. Always keep your clients informed about the progress of their projects and be transparent about any challenges that may arise. Trust can be built by consistently delivering high-quality work and meeting deadlines. Lastly, always strive to exceed your clients’ expectations. This will not only make them happy but also make them feel valued and appreciated.
How can I make my clients feel valued?
Making your clients feel valued can be achieved by showing genuine interest in their business and their success. This can be done by asking insightful questions about their business, providing personalized solutions, and going the extra mile to ensure their satisfaction. Additionally, always listen to their feedback and make necessary adjustments to meet their needs.
How can I improve my communication with clients?
Improving communication with clients can be achieved by being responsive, clear, and concise in your communication. Always respond to their inquiries in a timely manner and ensure that your messages are clear and easy to understand. Additionally, use various communication channels such as email, phone calls, and video conferencing to ensure effective communication.
How can I handle difficult clients?
Handling difficult clients requires patience, understanding, and excellent communication skills. Always listen to their concerns and try to understand their perspective. Be professional and respectful in your communication and try to find a solution that satisfies both parties.
How can I retain my clients?
Client retention can be achieved by consistently delivering high-quality work, exceeding their expectations, and building a strong relationship with them. Always strive to add value to their business and make them feel appreciated. Additionally, regular follow-ups and check-ins can help in maintaining a strong relationship with your clients.
How can I attract new clients?
Attracting new clients can be achieved through effective marketing strategies, networking, and referrals. Showcase your expertise and the value you can add to potential clients through your marketing materials. Networking events can also provide opportunities to meet potential clients. Additionally, satisfied clients can refer you to their networks, bringing in new business.
How can I manage multiple clients effectively?
Managing multiple clients effectively requires excellent organizational and time management skills. Use project management tools to keep track of all your projects and deadlines. Additionally, prioritize your tasks based on their urgency and importance. Regular communication with your clients can also help in managing multiple clients effectively.
How can I handle client complaints?
Handling client complaints requires patience, understanding, and excellent problem-solving skills. Always listen to your client’s complaints, acknowledge their feelings, and apologize if necessary. Then, work on finding a solution to their problem and ensure that they are satisfied with the outcome.
How can I improve my client service skills?
Improving your client service skills can be achieved through continuous learning and practice. Attend workshops and seminars on client service, read books and articles on the topic, and learn from experienced professionals in your field. Additionally, always seek feedback from your clients and use it to improve your skills.
How can I make my clients trust me?
Building trust with your clients can be achieved by being reliable, transparent, and honest in your dealings. Always deliver on your promises and be transparent about any challenges or delays. Additionally, always act in the best interest of your clients and maintain high ethical standards in your work.
Alyssa GregoryAlyssa Gregory is a digital and content marketer, small business consultant, and the founder of the Small Business Bonfire — a social, educational and collaborative community for entrepreneurs.
