Actually, article directories still give me a substantial points for my SERPs. Since there’s no other easy way to make a good amount of anchored text links for your website, I focus on posting original article to some high ranking article directories and promote the article post to boost more it’s benefits to my webpages.
To my understanding any activity that really gives value to users are logical to work on. I guess online branding is the best approach to get success rather than hard core SEO back link generation aspect. Correct me if I am wrong.
I think what mattschmoldt meant is if the site is discussed a lot in social media like facebook or twitter (some said social media buzz), like sharing, liked, or retweeted a lot of times google will consider it important and useful for the user, and it could affect its position in the SERP
Echoing what most are saying in this thread, Google is moving and will continue moving towards high quality over quantity. They will get better and better at detecting manipulation and low quality tactics (blog spam, forum profile spam etc.) I believe social media will play a huge role in SEO in the future.
One of the biggest wastes of time I’ve seen is referring to anything as “web 2.0” It’s a completely meaningless buzzword that is most often used by the clueless to refer to fancy graphics. Adding pictures to articles has been possible for years and years and years, there’s nothing remotely modern or clever or “web 2.0” about it. Besides, what you’ve said there isn’t in any way opposite to article submission.
I agree that directory submission, article submission and forum spam are wastes of time. Add ‘link farms’ in whatever shape and form they currently are (whether that’s circles, prisms, 3-way or whatever else is fad of the fortnight).
Posting on forums isn’t a waste of time, but doing it for reasons of SEO is. Posting on forums is a great way to share your knowledge, to learn from other people, to network, to build an online community, to share thoughts and laughs, have fun, whatever. And as long as that’s why you’re posting on forums, that’s fab. But if the main reason you’re foruming is so that you can drop links back to your website all over the forum, that’s (a) spamming, which is very much frowned on, and (b) pointless, because you’ll got no more than a nano-atom of googlejuice from forum links.
Well … yes … but that was true before Panda as well. Doing anything to a low quality is a waste of time. If you’re going to do something, try to do it well!