I am the website person at our real estate company consisting of number of agents, plus the boss who is also a realtor.
Although it is common knowledge that informative, not too short / not too long blog posts, containing original material, and with reader interaction, are amongst a number of attributes that increase the chances to get incoming links (especially from relevant sites), and also to display your authority on a subject to website visitors.
My dilemma is is that my boss says he is “too busy” to write these blog posts, even though I have asked him if he can take a short time out of his week, say like just twice a week for 15-20 minutes each time to write a short blog post.
We purchased a digital audio recorder, and he said I should grab him a few times each week, sit down and talk about a real estate topic in the news (being talked about on other websites.)
On our first meeting, I had prepared some notes on For Sale By Owners (FSBO).
I started the talk off, but then it quickly went into a one-directional four minute talk from the boss to me on the subject.
So I went off and transcribed it, and uploaded it as a blog post.
Later my boss after having read what I had transcribed came back to me, and said “…this is not how it (I) should sound. Can you rewrite it?”
Here is a link to download and MP3 of our talk:
Here is a link to the blog post:
I really am not the one to be writing these blog posts:
- I’m just a website developer
- I don’t know real estate
- I don’t know our local area (I live almost 20 miles away)
- I am guessing the majority of good realtor blogs on the web are written by real estate professionals
Does anybody have any advice how I can try and get my boss to come round to the world of blogging?