Hi dxter, I am not very familiar with Facebook paid advertising yet. However, I would like to ask what you have actually done with your advertising? And what were your expectations? And the possible result of your advertising?
I sure hope there were. Is there at least an increase in your post traffic? I would like to believe there weren't because of your statement "with virtually no success"?
For those who were familiar, could you correct my understanding please?
If my current understanding is correct, I believe what was missing in your campaign was more attractive content. (Of course I may be wrong since you haven't given specific detail regarding your said advertising).
Yes @PicnicTutorials, this is how I imagine FB advertising, focusing on brand recognition. Brand recognition in Facebook I suppose is like CPM (Cost-per-Impression) in Google Advertising. This is from the concept that of an increase in your posts impression (that will likely lead to a bigger possibility of user interaction (e.g. like, comment, share)).
And based on your example, what you are saying that works are those that have apps with a download link. This may be because their call-to-action in their campaign is straight to the point. They want you to download their app by clicking on the link. And you did....
Of course, this is a case-to-case basis, since this will depend on your strategy.