8 Brilliant Ways to Make Your Business Cards Stand Out

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As a designer, owning your own business can be tough. You need every possible edge to get your foot in the door with new clients. You are relying on yourself and your own efforts for your income, so every little move that you make counts. One thing that many designers have trouble with is self promotion. Some designers forget that when they venture out on their own, that the business isn’t going to come to them automatically. Most of the time, you will have to be aggressive and go after business yourself. One simple tool that can help you get business is your business card. Surprisingly, many designers neglect having a well-designed business card. Mediocrity doesn’t help here, so it is important to make your business card jump out from all of the other businesses. Below are some tips and designs that you can use in order to make your business cards stand out.

Bold Colors

Many designers are afraid to use bold colors that stand out. If you have a signature color, you might choose some vibrant accents. You can actually do a lot with just color. If your logo is plain black or white, or even a shade of gray, you can use any color combination with it. You can use multiple colors, or you can see in the example, that you could use a different color for each card. Bold-Make Your Business Cards Stand Out Vibrant-Make Your Business Cards Stand Out Bright-Make Your Business Cards Stand Out

A Very Glossy Finish (UV Coating)

Gloss has become very popular as a business card finish. This is a nice touch for any business card, because it adds a smooth finish and a different texture to the business card that it is applied to. It slightly raises the surface and adds a tactile feel that will make anyone that receives it run their thumb across it. Black UV Make Your Business Cards Stand Out Gloss Make Your Business Cards Stand Out The shine really makes the color jump out. The surface is slightly raised and you can feel the smoothness of the gloss on the card. This element of dimension is a great way to make your business cards stand out. Textured Shine - Make Your Business Cards Stand Out


Embossing is another great way to get attention with your business cards. You can’t help but to notice a card or any other printed material with embossed lettering. It is a great way to add a classy and sophisticated look to your business cards. Emboss - Make Your Business Cards Stand Out high Emboss - Make Your Business Cards Stand Out Above is a great example of an embossed business card. The design is minimal in nature, but that is why the embossed logo works so well. The type is huge, and the letters are raised high. Imagine being handed this card and running your thumb across the card. This is a great way to draw extra attention to your card and your business.

Textured Paper

The paper quality can have a huge impact on how a business card looks and how it is perceived. You could use really thick, heavy card stock with a high gloss finish. A different approach would be to select a rich colored paper, or paper with a linen texture. There are so many different types of paper out there. The example below shows just how tactile paper can be. If you do some research, you can find thick, textured card stock that will make your business card elegant while giving it a weighted feel. Rough Texture - Make Your Business Cards Stand Out Below is a nice linen texture. Some use this type of paper for resume paper, and others use this when they want their print work to gain instant attention. The cross weave pattern adds a design element to the paper itself. Linen - Make Your Business Cards Stand Out The image below shows an example of laid paper, which is almost corrugated in construction and feel. Notice the raised lines in the example. This is native to laid paper and will vary depending on the manufacturer. Laid - Make Your Business Cards Stand Out

Unique Materials

You don’t have to stick to just paper. Unique materials are where your business cards can really stand out. This is a chance to get very creative, because the only limits are your imagination. You can use anything for materials that you can print on. Keep in mind that this option may be pricey, but if you have a little extra in your budget, this is a good place to spend it. A good example would be if you sold flooring and your business card was made of thing wood or veneer. An eyeglass maker could use a clear plastic card with their logo and contact information screen printed on it. You could use cardboard or recycled paper for an environmentally conscientious company. Clear - Make Your Business Cards Stand Out Above: These clear business cards are excellent attention grabbers. The plastic card is hard to ignore, especially among paper ones. Below: Food as a business card is a unique idea that will help get your foot in the door. The only problem with this is that after they eat the product, your information disappears with it. It would be a good idea to leave a backup business card to supplement this idea. Food - Make Your Business Cards Stand Out The example below is also another plastic card, most likely acrylic. This is a tough business card that would be impossible to ignore. The bright color, combine with its thick, rigid structure, makes this an excellent calling card. Acrylic - Make Your Business Cards Stand Out

An Unusual Shape

Business cards no longer have to be a 3-1/2″ x 2″ rectangle. You can do so much with just choosing a different shape. Some people use rounded corners on their business cards. I have even seen circular business cards. You can do just about anything that you want, just make sure that it looks good, and that it makes sense for your business. One thing to keep in mind is that if you choose an odd shape, or something much larger or smaller than a traditional business card, is that it won’t fit into business card holders or organizers. Some people may discard your card altogether. Circle - Make Your Business Cards Stand Out Above: The circular cards work well for the vintage button shop. Another interesting take might have been to make one side of the card look like a vintage button. The badge shape from the second example uses an ornate shape with a simple border to gain attention. Below: The vintage type, combined with the unique shape really makes this card stand out. The great part is that it will still fit well with a stack of business cards, and it will still fit into a business card holder. Making the cards into the shape of the letters of your company is a great way to give your business name staying power with potential clients.

Die Cut (Holes)

You can always implement diecuts into you design. For example, if your logo is a very simple icon or shape, you can arrange to have it cut out of your card. You could do a lot with die cuts, but one thing to be sure of when using them is not to have them placed too close too the edge of your card, and not to remove too much material overall from the card. This will make your card too easy to bend and might make it too flimsy. The card shown below does a good job of leaving enough material.

Make it Useful

This is a huge one. If you can find some way to conceptually tie your business in with a concept of your unique business card, you will permanently stick out in the mind of business owners. The example below of the bottle opener built into a business card would be a great marketing tool for a brewery or a bottling company. The business card with lock picking tools built right in was an excellent way to promote this security company. It really ingrains the idea of (in)security in your mind and reminds you that thieves are out there and you need to protect your belongings.


Your business card is an invaluable marketing tool that you should put some real thought into. Creating a unique design that shows off your skills is a great way to market your design services. It may cost a little extra money to do the things shown above, but the return on your investment is well worth the effort. it can be tough to get noticed in today’s business world, but your business card can be an excellent way to set yourself apart from other designers. Have you designed a unique business card? Did it help you get more business and new clients? Tell us about your experiences in the comments section below.

Frequently Asked Questions (FAQs) About Making Your Business Cards Stand Out

What are some unique materials I can use for my business cards?

There are a variety of unique materials you can use to make your business cards stand out. For instance, you can use wood, metal, or even plastic. These materials not only make your cards durable but also give them a unique feel and texture that can make a lasting impression. You can also consider using recycled materials for an eco-friendly touch.

How can I incorporate my brand into my business card design?

Incorporating your brand into your business card design is crucial for brand consistency. You can do this by using your brand colors, logo, and typography in your card design. Also, consider your brand personality when choosing the design elements. For instance, if your brand is fun and playful, you might want to use bright colors and quirky fonts.

What information should I include on my business card?

Your business card should include your name, job title, company name, contact information (phone number, email address, and website), and your company logo. You can also include your social media handles if they are relevant to your business. Remember to keep the information concise and easy to read.

How can I make my business card more interactive?

Making your business card interactive can make it more memorable. You can do this by adding QR codes that link to your website or portfolio, using augmented reality, or even making your card multi-purpose, like a bookmark or a USB.

What are some creative ways to distribute my business cards?

There are many creative ways to distribute your business cards. You can leave them at local businesses, include them in your direct mail campaigns, hand them out at networking events, or even attach them to your products or packaging.

How can I use typography to make my business card stand out?

Typography plays a crucial role in business card design. You can use different fonts to convey your brand personality, use large fonts to highlight important information, or even use typography art to make your card visually appealing.

What are some common mistakes to avoid when designing a business card?

Some common mistakes to avoid when designing a business card include using too many colors or fonts, including too much information, using a small font size, and not including a call to action.

How can I use color to make my business card stand out?

Color can greatly influence the perception of your business card. You can use bold and contrasting colors to make your card stand out, use color psychology to convey your brand message, or even use metallic colors for a luxurious feel.

What is the ideal size for a business card?

The standard size for a business card in the U.S. is 3.5 x 2 inches. However, you can experiment with different sizes and shapes to make your card stand out. Just make sure it can still fit in a wallet or business card holder.

How can I make my business card design more minimalist?

To create a minimalist business card design, stick to a simple color palette, use clean and simple fonts, include only the necessary information, and leave plenty of white space. This can make your card look modern and professional.

James GeorgeJames George
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James George is a professional web developer and graphic designer. James is an expert in design, and a professional web developer, with a special interest in WordPress. Founder of Design Crawl, James has been a professional designer since 2005.

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