A couple of months ago, Greenpeace launched a rebranding competition that caught the imagination of the design community. The brief was to re-design a logo for BP which would be more “appropriate” than their current logo of a shiny green sunflower.
2000 submitted logos and 25,000 votes later, the judges (that’s anyone who wanted to vote) have chosen a logo to reflect the company’s determination to extract oil from just about anywhere. The winning logo by French designer Laurent Hunziker features a seabird dripping in oil with the lower part of the sunflower blacked out.
Describing his inspiration for the logo, he said:
The silhouette shape comes from a very moving picture I saw of this poor bird in panic, glued in oil… His agony is a strong reflection of what is happening to our world with these tragic events. Placed in front of the BP logo, and it all looks like a fatal sunset for us
The Best Rebranded Logo – Judges’ Choice went to German designer Alexander Hettich, for a similar idea. The judges chose this logo because it is “simple, clear and effective”.
Other categories included the Best Illustrated Logo by Brian David Braun and Tara Tomlinson with the evocative photograph of a bather covered in oil.
We thought if we could combine our photography style with oil soaked beach goers it would really hit home and illustrate just how our way of life would be permanently altered and destroyed if that oil was allowed to hit here and we created some seriously powerful images.
Other categories included Best Wildlife Logo, Best WTF! Logo and Best Slogan Logo, which used “It’s time to think outside the barrel”, a quote from an old BP campaign. To see the full set of winners in each category, visit the Greenpeace BP logo site.
What do you think of the winning logo design? Does it capture the spirit of the campaign successfully?