20 Stunning Online Specialty Shops

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Once upon a time, I bought a $6 bottle of water at a gas station. The bottle was glass, and it had interesting, eye-catching, minimalist packaging and labeling. But, why did I spend $6 on water? Because good design sells. Good design sells online as well. Brick and mortar retailers open online stores mainly reach more customers. Large online retailers do it to centralize their business and expand their product variety. But, for specialty store owners that sell very specific products, their online store is not just an order fulfillment center or a way to complement a brick and mortar business; it’s a marketing platform, a sales engine, and a branding opportunity all at once. Because of the multifaceted needs of online specialty stores, it’s critical that their designs strike a balance between aesthetic appeal, intuitive functionality, and a creative approach that helps their specialty store stand out. The following collection includes 20 stunning niche stores that do an excellent job of providing a beautiful display for their products. Keep in mind that you will need to visit some of these websites to fully appreciate their designs.


Source My favorite part of this site is the fantastic photograph of the product in use. The grey, pink, and white color scheme works well together too.

Ralph Lauren

Source A gorgeous model is the perfect way for Ralph Lauren to appeal to its target audience. It is also interesting to note that the color of the title matches her hair color.


Source The wood background adds nice texture to this site, and the photographs and videos add appeal for their young target audience.

Trailer Park Truck

Source This is one site that you really need to visit to appreciate. The illustrations are hilarious, and the textures and backgrounds are clever. All of it fits perfectly with the nature of this traveling food service. Be sure to scroll down to the illustration used for the footer.

Nike Jumpman

Source My favorite part of this website? It’s very interactive. Hover your mouse over the video and click on the “Launch” button to scroll through the animated graphics at your own pace.


This is another interactive website. Scroll to watch the animation play out on the home page, which more resembles a splash page, except for the fact that you can view the menu just by hovering over the title and quickly get to the actual store. The leathery textured background is stunning, and the product menu buttons are a very nice addition.

Restoration Hardware: Baby & Child

Source The gray textured background looks incredible, especially with the stitched navigation boxes against it. The large photo in the center draws the eye well, and it includes “pins” in the corners, as if someone tacked it onto a fabric board.

Lemon & Mint

Source The patterned background, bright yellow color blocks, and 3D ribbons all come together very well in this design

Puma Black Label

Source I can’t decide what I like best about this website design: the rotating geometric circles, the diamond shaped images, or the red tab along the bottom.

HYT Watches

The dark background contrasts nicely with the changing product photos in the center of the page. When hovering your mouse over the menu options, another menu with attractive images drops down.

Bridge 55

Source The jagged brick wall and photo of two guys carrying an oversized pickaxe not only appeals to guys and manliness, but it’s also a great design in general. They stick with the brick theme throughout the website as well, which ties it all together from page to page.


Source The model in a unique pose front and center on a gradient grey background catches the eye very well. Each page is as uniquely stunning as the home page, so be sure to navigate through the entire site.

Mouse to Minx

Source The torn edges look of the boxes along with the pastel, floral background matches the image of this specialty store perfectly. The only drawback is the lady with the umbrella, who is mostly hidden behind the home page text box. I kept trying to hover my mouse over her or clicking on her, expecting her to jump out and do a little dance or offer a discount or something.

Free People

Source My favorite part of this design are the light, floral illustrations along the top of the page. Click through the pages to see some more hand-stamped type illustrations scattered throughout.

Beg Bicycles

Source I’m always a sucker for photographic backgrounds. I love how this one is of a bicycle leaning up against a brick building with a unique roof.


Source What caught my attention on this site were the illustrations of their products, and the wheel icon used as O’s in the main menu.

Little Sparrow

Source The quotes that you can scroll through really give this site a unique touch, and the title banner stands very effectively. It made me want to purchase one of their teas, even though I’m not a huge tea drinker.


Source A hand-painted font certainly gives this site a fun look. It took me a minute to figure out that it was a single-page design, but it was more exciting to click on the text anyway.

Wear You Belong

Source The font and the story on this site really caught my attention. The hand-drawn illustrations are a cute touch, too.

The Soup Peddler

Source The handwritten fonts and blend of orange, brown, blue, and creme textured backgrounds flow together well in this design.
Do anyone of these online specialty stores stand out? Do you feel that niche stores and large online retailers have different design goals? Are there any large online stores that balance a beautiful design with thousands of product listings?

Frequently Asked Questions about Online Specialty Shops

What is an online specialty shop?

An online specialty shop is a digital store that focuses on selling a specific category of products. Unlike general online retailers that offer a wide range of items, specialty shops concentrate on a narrow product line. This focus allows them to provide a more extensive selection, expert knowledge, and personalized customer service in their chosen niche. Examples of online specialty shops include stores selling only vintage clothing, gourmet chocolates, or high-end audio equipment.

How do online specialty shops differ from traditional brick-and-mortar specialty stores?

While both types of stores focus on a specific product category, online specialty shops offer the convenience of shopping from anywhere at any time. They often have a broader selection of products as they are not limited by physical store space. However, they lack the tactile shopping experience provided by brick-and-mortar stores where customers can touch, feel, and try products before purchasing.

Why should I choose to shop from an online specialty store?

Shopping from an online specialty store offers several benefits. These stores often provide a wider range of products within their specialty, compared to general online retailers. They also offer expert knowledge and advice about their products, and often have more competitive prices due to lower overhead costs. Additionally, they provide the convenience of shopping from the comfort of your home.

Are online specialty shops reliable?

Like any online retailer, the reliability of online specialty shops can vary. It’s essential to research the store’s reputation, read customer reviews, and check their return and refund policies before making a purchase. Many reputable online specialty shops prioritize customer service and satisfaction, offering secure payment options and prompt, reliable delivery services.

How can I find the best online specialty shops?

There are several ways to find the best online specialty shops. You can search for shops in your desired product category, read online reviews and ratings, and ask for recommendations from friends or online communities. Websites like SitePoint also provide curated lists of stunning online specialty shops in various categories.

Can I return or exchange items purchased from online specialty shops?

Return and exchange policies vary from shop to shop. Most reputable online specialty shops have clear return and exchange policies. It’s important to read these policies before making a purchase. If the information isn’t clear, contact the shop’s customer service for clarification.

Do online specialty shops offer international shipping?

Many online specialty shops offer international shipping, but it’s always best to check the shop’s shipping policies before making a purchase. Keep in mind that international shipping may involve additional costs, such as customs duties and taxes.

How can I contact the customer service of an online specialty shop?

Most online specialty shops provide several ways to contact their customer service, including email, phone, and sometimes live chat. You can usually find this information in the “Contact Us” or “Customer Service” section of their website.

Do online specialty shops offer discounts or sales?

Yes, many online specialty shops offer discounts or sales, especially during holiday seasons or special events. Some also provide exclusive discounts to customers who sign up for their newsletters or join their loyalty programs.

Can I trust the product reviews on online specialty shops?

While most online specialty shops feature genuine customer reviews, it’s always a good idea to take them with a grain of salt. Look for reviews that provide detailed feedback about the product and the shopping experience, rather than just ratings. Also, consider looking for independent product reviews outside the shop’s website for a more balanced perspective.

Tara HornorTara Hornor
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Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, graphic design, and desktop publishing. She is a Senior Editor for Creative Content Experts, a company that specializes in guest blogging and building backlinks. In addition to her writing career, Tara also enjoys spending time with her husband and two children.

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