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Wages and X-Ray – The Alphabet of Web Business

By Miles Burke



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We’re at the second last installment in the Alphabet of Web Business series! I hope you’ve enjoyed the snippets of wisdom and sparks of thought. Here are two more to encourage you further…

W is for Wages

When was the last time you had a salary or wage review? If you’re solo, then it’s quite likely to have been quite some time. In my last installment of the Alphabet, I wrote about Rates and why it’s important to review what you charge regularly.

The same applies for what you actually pay yourself. If you are still paying the same wages you were a few years ago, then you’ll be behind the average wage by now. Sure, sacrifice is sometimes in order, but if the business has the ability to pay you more, then I encourage you to give yourself a raise. If you work for someone else, and they haven’t discussed a salary review with you in the last year – there’s no better time to broach the subject than right now!

X is for X-Ray

Imagine having X-ray vision – you could see right into the bank vault, the server when it is having a problem or see what the neighbors are up to! Well, while personal X-ray vision may still be in the realms of science fiction, taking the concept and applying it to your business dealings isn’t.

The next time someone asks for you to redevelop their website, use your x-ray vision. Ask the right questions, and delve deeper into the reasons why they’re asking for a redevelopment – using this strategy means you have a better idea of the real drivers behind their enquiry, and ensures you’ll be offering a better result than your competitors.

Systems, Time, Upselling & Value

Quoting and Rates

Opportunity and Profit

Accessibility to Need

As Director of Bam Creative, and Chairperson of the Australian Web Industry Association, Miles spends his time managing his business or speaking about managing businesses. Recently awarded as one of the top Western Australian entrepreneurs under 40 years old, Miles can also be found writing at his blog.

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