Using Brandisty to Host your Brand Assets

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As designers, it’s easy to forget that not everyone is able to easily convert/resize logos with a blink of the eye. Having to bother your designer for access to your own logo assets is an irritation for most clients – not to mention that they’ll probably be invoiced for the privilege.

It can also be a time-consuming and chaotic process for both parties as ZIP files are ping-ponged back and forward for small format or sizing tweaks.

Some clients have even been known to take matters into their own hands by learning Photoshop – probably not an ideal situation. Yet, there aren’t many third-party tools which help simplify this process for a non-designer.

Brand hosting service Brandisty is one of them. The service handles vector image resizing, typography, color palette generation, colorspace conversions for digital and print and all without the need of Photoshop or Illustrator.

Getting Started

You can create a free Brandisty account allowing you to store up to 10 assets, which on its own is really helpful for most small scale branding projects. Once you have reserved your brand space a name, you can start adding assets to it. You are able to add logos, color swatches, fonts, images and even entire style guides. The flexible nature of Brandisty allows also to add icons and other design assets if you ever feel the need to.

Note that a single Brandisty account can house pages for different brands or sub-brands. It’s worth noting that this option probably makes more sense for Brandisty’s paid pricing tiers as the free offering only allows 10 assets in total.

Screenshot: Fill in your brand identify

Let’s add a logo now.

As you might know, most clients require their logos in both color spaces RGB (Digital) and CMYK (Print), which Brandisty provides for. You can assign categories here, change the file name, and also give it a different background color if you don’t want to use the default one_(#f9f9f9)_.

The Brandisty layout

Once uploaded, you can reposition your logo, scale, reorder, or drag it into other categories. If you’re managing a compilation of branding assets, this will be a feature you use constantly. I must admit, it’s also pretty addictive once you have a solid asset collection online, as it’s tweaking your assets around to make your space look nice and tidy. The drag & drop features can be a touch buggy, however, nothing you can’t working with.

Screenshot: Resizing your assets to fit the layout.
Resize your assets

It’s a similar process for handling other assets like fonts, color swatches, images and even full style guides. Brandisty offers a neutral yet attractive space where you can show off your brand without the Brandisty’s own brand interfering. It’s great to see that your brand is in focus here, and not the product itself.

Further, Brandisty also allows you to add fellow team members to your brand space. This is particularly useful for organizations, where this branding management shouldn’t remain with a single person.

If you are not a designer, you can also register a Brandisty account and then invite the designer to take care of the rest, maintaining control of your assets from the start.

Format and size selection

Once the assets are in place, anyone can download your assets in their desired format. Logos can be scaled proportionally and used directly by embedding them into websites.

This embedding feature is actually an amazing feature: your logo can now be embedded anywhere on the web, and then updated from a central repository at any time. Yes, Brandisty is like Github for logos.

Unfortunately, SVG support is still lacking, but it seems almost certain to added in the future.

Collecting Logos

Another neat feature Brandisty offers, especially helpful for conferences, is logo host pages.

Imagine the following scenario: you are organizing a conference and will need the branding assets of dozens of partners and sponsors.

Instead of collecting them one by one, you can create a Brandisty host page for your conference, and send out a link to the sponsors to link their logo from their Brandisty page. You can also manually add logos to the host page by inserting the Brandisty link of the logo. All logos can be batch exported and downloaded by the host afterward.

Screenshot: Manage multiple brands and sub-brands.
Manage multiple brands and sub-brands.

Unfortunately, Brandisty doesn’t allow you to upload logos directly to this host page until you’ve created your own, separate brand space first. While this could be viewed as a burden for some partners, it also gives them full control of their own brand – surely a win for most companies.

In practical terms, this would only take a few minutes, but I can still imagine some people complaining about this.

Something else I noticed here is that the administrator is unable to change the name or email of the host logos. This might be annoying if you add a logo from a brand space hosting various logos, like the brand space of Open Labs Albania’s projects.

This is definitely a feature I’d love to see.

Pricing

Pricing model

Depending on your specific needs, Brandisty’s pricing model could be seen as anything from affordable to a little overpriced. Most brands are going to require more than 10 assets to take advantage of the service, which would mean the Startup tier would fit the most for ‘newcomers’.

Latter would set you back $288/year. If you see the need for a brand space in any case, hosting/coding it yourself might be more expensive. In my experience, Brandisty has made sense for even smaller organizations as it saves hours of unneeded headaches when a designer could be doing more valuable work. See it for yourself.

Note: Brandisty offers a 25% discount of all tiers for non-profits.

Brands Decoded

I have to admit I’ve become a big fan of Brandisty’s mission to simplify brands. As a designer, I know how hard it can be to help people to use your assets the right way – and any product that simplifies that process is very welcome.

Frequently Asked Questions about Using Brandisty to Host Brand Assets

What makes Brandisty different from other brand asset hosting platforms?

Brandisty stands out from other brand asset hosting platforms due to its user-friendly interface and robust features. It allows businesses to store, manage, and share their brand assets in a centralized location. Unlike other platforms, Brandisty offers a unique feature that allows users to customize their brand assets directly within the platform. This means you can adjust colors, sizes, and formats without needing to use an external editing tool.

How secure is Brandisty in terms of storing my brand assets?

Brandisty takes security very seriously. It uses advanced security measures to ensure that your brand assets are stored safely. These measures include encryption, secure file transfer protocols, and regular security audits. This means you can rest assured that your brand assets are protected from unauthorized access.

Can I customize my brand assets on Brandisty?

Yes, Brandisty offers a unique feature that allows you to customize your brand assets directly within the platform. You can adjust colors, sizes, and formats to suit your needs. This eliminates the need for an external editing tool, making the process of managing your brand assets more streamlined and efficient.

How does Brandisty compare to Hubspot’s brand kit generator?

While both Brandisty and Hubspot’s brand kit generator offer similar features, Brandisty offers more customization options. With Brandisty, you can adjust the colors, sizes, and formats of your brand assets directly within the platform. On the other hand, Hubspot’s brand kit generator is more focused on creating brand kits rather than managing and customizing existing brand assets.

Can I share my brand assets with others using Brandisty?

Yes, Brandisty makes it easy to share your brand assets with others. You can create a public link to your brand assets and share it with anyone. This is particularly useful for businesses that need to share their brand assets with external stakeholders such as designers, marketers, and partners.

Is Brandisty suitable for small businesses?

Absolutely. Brandisty is designed to be user-friendly and affordable, making it a great choice for small businesses. It offers a range of features that can help small businesses manage their brand assets more efficiently.

How does Brandisty help in maintaining brand consistency?

Brandisty helps maintain brand consistency by providing a centralized location for storing, managing, and sharing brand assets. This ensures that everyone in your team has access to the same assets, which can help maintain consistency across different platforms and campaigns.

Can I use Brandisty on mobile devices?

Yes, Brandisty is fully responsive and can be used on mobile devices. This means you can manage your brand assets on the go, making it a convenient tool for businesses of all sizes.

What types of files can I store on Brandisty?

Brandisty supports a wide range of file types, including JPEG, PNG, SVG, and EPS. This means you can store all your brand assets, regardless of their format, in one place.

How does Brandisty’s pricing compare to other brand asset hosting platforms?

Brandisty offers competitive pricing compared to other brand asset hosting platforms. It offers a range of pricing plans to suit different needs and budgets, making it a cost-effective choice for businesses of all sizes.

Elio QoshiElio Qoshi
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Elio is a open source designer and founder of Ura Design. He coordinates community initiatives at SitePoint as well. Further, as a board member at Open Labs Hackerspace, he promotes free software and open source locally and regionally. Elio founded the Open Design team at Mozilla and is a Creative Lead at Glucosio and Visual Designer at The Tor Project. He co-organizes OSCAL and gives talks as a Mozilla Tech Speaker at various conferences. When he doesn’t write for SitePoint, he scribbles his musings on his personal blog.

AlexWasset managerbrand assetsbrand managementbrandisty
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