Design & UX
By Alex Scott

Twelve Terrific Typographic Logos

By Alex Scott

The use of typographic logos is becoming a very popular concept, because it gives designers the flexibility to be creative without overcompensating with ostentatious graphics and loud colors. Typographic designs are generally creative and interesting manipulations of letters and numbers in different fonts. Some of them are funny, some of them are conceptual, and others are very inventive. Regardless of the designer’s approach, typographic logos create a clean, compact design that is great for all business types and is easily transferable to all sorts of paper and pixelated media forms.

Below, you will find twelve of the most creative typographic logos that are already being used by various companies.



The Darkbird logo displays a light and a dark contrast with the typographic bird representation at the top.


I really appreciate this zigzag logo, because you can clearly tell what the logo is saying, and it is further reinforced with the zigzag cut of letters to bring the point home. I am still not sure why the dot for the “I” is sitting over the “Z” though.


This is one of my favorites, as it utilizes the word bison to actually display the animal’s shape. I think this is one of the most creative typographic logos I have ever seen. I like logos that do not need the name to be written beneath the logo because it is already so clearly displayed within the image.


This is typography meeting abstract art. I love how the “A” and “V” in David share a common wall.


I like the reinforcement in BEE. They could have left it at the letter “B”, but instead they chose to show their creative side by adding the two E’s within it .


This is a very simple but artistic logo, where the name is made even more obvious by actually killing one of the letters. It would imply that the letter “I” lies dead within the logo.


This is very innovative with such a simple design. It is as simple as writing the word “wrong,” marking it out, and writing the word “right.” Yet, wrong can still be seen and the same “R” is being used for both words. This logo allows you to see the full name of the logo, and the concept is not lost.


Flat Land could have been a simple and unimpressive design, but the creative use of the “LAND” shadow made all the difference. This concept was so well done that you probably do not stop to consider that “FLAT” could never cast a “LAND” shadow. The vague light in the background also brings the shadow concept home, and you can tell that this design was created by someone with a good understanding of graphical concepts.


This is a very simply, interesting, and straightforward concept…the word half with its letters cut in half.

Mouse Universe

The first thing I noticed when I looked at this typographic logo was the computer mouse. It was not until the second glance that I realized the mouse was made up of the letters “M” and “U”. This is very original and inventive.


This typographic logo is one of the most effective logos that I have seen. It not only spells coffee, but it makes you see and almost smell the coffee with the use of the F’s in the word to simulate steam.

SEO Solution

Those who are not familiar with SEO may not have realized the creativity in this logo right away. But, for those of us who are indeed familiar with the term, will note the SEO at the beginning of the word which also forms the “S” and “O” for the word “Solution.”

Are there other typographic logos on the web that are worthy of mention?

  • Nice collection, thanks.

  • This is great. Simple concepts. Great creativity. Just proves, simple and clean is best.

  • Some excellent examples of the creative use of lettering, but don’t forget that ‘Logo’ is an abbreviation for ‘Logotype’. Rather than calling these examples ‘Typographic Logos’ perhaps we should just call them Logotypes and reserve ‘Logo’ for graphical designs.

  • Yes, well curated—thank you.

    The ‘BISON’ logo immediately brought to mind the old logo for the Canadian province of Manitoba, which solved a tougher problem in a cleaner fashion. Take a look, and see if you agree:

  • Peter

    To start, “Logo” is an abbreviation of “logotype” so by definition is typographic.

    I think there are some very interesting logos here, but not all are clear;

    Zigzag is only clear if you already know what it is. The “g”s look more like “9”s and don’t seem to have descenders. And what’s with the dot from the “i”?

    “WrongRight” is wrong? If you read it straight through it actually reads as “Wrongight”

    SEOLution? LIterally it doesn’t read as “SEO Solution”

    FlatLand is my favorite, good use of type, and relatively easy to reproduce at all sizes.

    Great column for thought provoking discussion however.

  • anandakrishnan

    great…simple and creative..i appreciate the creator of these designs

  • Eddie
  • Great examples. And nice work, Eddie. I’ll toss in for consideration the cleanly simple logo for Gesher Press (tiny example visible at, a combination of a geometric g and p into a bridge span. (Gesher is Hebrew for bridge.)

  • John

    Typographic logos? A logo is always typographic, and the first ones are centuries old. Logo comes from the greek ‘logos’ = word. Nice collection, nice to see that web developers are interested in typographic design, but I suggest you just check out the history of typography and graphic design. By the way, what many call a logo these days is often a symbol, like the Shell symbol, and an example of a logo is the IBM logo. One of the first modern ‘corporate’ logos is that of the VOC (17th century).

  • I really love the simple creative genius behind some of these. I takes a lot to create something very simple and memorable.

  • Great designs! Very simple yet intelligent. Good for reference. Thanks!

  • Ben

    I spotted the arrow hidden in FedEx for the first time a few days ago – now that’s a good typographic logo!

  • /david

    Alex look a third time at Mouse Universe and you will see it is made up of ALL the letters in mouse. That’s what I like about good art – it continues to reveal and surprise over time.

  • Ashkan

    About the the dot from “i” in Zigzag Logo, if you concentrate, you can fine a rectangular around all word but the dot. That’s because if the dot exist in the rectangular, the Logo can’t be that one the designer wants. This way you can cut the rectangular from Up-Left corner in Zigzag mode and WOLA, that’s what you get.
    Thanks for your good post.

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