Before the Internet took over the world, I remember a time when products and services were advertised through a telephone directory such as the Yellow Pages.
If you wanted to be seen, and you weren’t in the Yellow Pages, it didn’t matter that you had the best option for the consumer—they didn’t know about you, so the business went to the pizza guy across the road because he put his ad in the directory.
In 2010, SEO is like the Yellow Pages of the past.
If you’re yet to start using SEO, you’re just not making the most of your website or online business. And if your competition utilizes SEO, you have even less chance of being found by the 85% of people who use Google to find what they’re looking for.
The biggest problem with learning SEO today is that there’s heaps of information around and so many different opinions. It’s likely that you’re being bombarded with too much advice.
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Melinda works as the product marketer for sitepoint.com and is responsible for book launches and general marketing activities. She's also the resident photographer, ensuring every embarrassing moment is caught on camera.