Photoshop Gets Real: Best Ad Ever

By Josh Catone
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You may have seen this picture of the standard Photoshop desktop floating around the web the last couple of days in which the screen is recreated using real life objects. I myself saw it twice on Twitter, once on Digg, had it sent to me via instant messenger, and saw it posted on one of the Adobe employee blogs. It was so cool, that I decide to email Adobe to find out how it was made (was it real or drawn in Illustrator?), and if it was an official Adobe ad. In response, Adobe told me they weren’t actually involved, and sent me a to a Flickr account that had more info.

As it turns out, the image is real, with each element — each tool bar icon, each color swatch, each thumbnail — painstakingly recreated using real world objects. Made by the Indonesian arm of Asia Pacific design firm Bates141, the image is apparently an advertisement created for Jakarta-based software distributor Software Asli announcing the availability of Photoshop CS4.

The “As Real As It Gets” advertisement is definitely one of the coolest we’ve seen, for any product. So we hope that Software Asli or Bates141 is planning to sell a poster of it — we know we’d buy it!

Below are some behind the scenes photographs of it being made. For the full set of images, at their full size, check out the Flickr photo set. It is definitely worth a look to see how this amazing ad was put together.

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  • roosevelt

    Awesome work :). It’s very creative.

  • bals28mjk

    Can I have it?

  • That is just too cool!

  • Anonymous

    Ironically they didnt use photoshop :)

  • I think what’s most impressive is the size of it. It would be awesome if there was some skin mod made for Photoshop that made Photoshop actually look that way when you used it.

  • wow, that is awesome i agree with the guy above me if there was some type of mod for PS 4 it would look really sweet.Does anyone know if photoshop 4 is able to work with touch screen monitors? My Parents are thinking about buying a touch screen for me for christmas.

  • Awesome work, so original.

    As a genuine PSC4 application skin? Wouldn’t be very usable I would imagine.

    Anthony, with regards to touch-screen monitors they are very useful for presentations etc But if you’re a designer/developer a keyboard is best (Alt&Tab -> mouse)

    I would recommend getting a dual monitor setup. (If you don’t already have one) One of my monitors was given to my sister last week and now, since then, I feel like I’ve lost an eye!

    Or if you’re really fancy, get a trimonitor setup. I plan on doing this!

    Good luck.

  • saiello

    I find this ad PAINFULLY close to the add Stephan Sagmeister did for Adobe several years back where he built a full life mockup of a scenario and then had it photographed.

    The concept would have been cooler if they thought of it first.

  • Jeba

    lovely and very original.. even adobe wouldnt have thought of such an ad ;)

  • Gaurav_M

    love it muaHH ;)

  • max_c

    It’s candidates for “Cannes Lion” without doubt! Very good work.

  • @saiello: You mean this?

    I don’t think the concepts are really at all alike, actually. Other than being for/about Adobe and involving photography of a real-life object, those are completely unalike ideas, in my opinion. Unless perhaps you’re talking about something else that Sagmeister doesn’t have in his online portfolio.

  • TC

    So typical.. the company that makes the thing doesn’t make the thing that promotes the thing properly. It take’s someone else to promote their thing the way they should promote the thing.

    Let’s see who steals from who. A MS Word Desktop next? A Vista Desktop?

  • Munna_DaBaby

    That’s awsome.. brilliant idea!