By Miles Burke

I’m More Popular than You!

By Miles Burke

Imagine you’re at a dinner party with a group of people, and someone elbows into the conversation to let you know they are more popular than you. What would your reaction be? How would you feel?

Recently, I’ve watched ‘social score’ services like the very popular Klout crop up, which are great tools for measuring corporate social media effectiveness, but when you post them on your social media accounts, what does that say about you and your followers?

It seems that Twitter, Facebook and other services may be great for networking and sharing information, but many people stumble into them without considering how their interactions might be perceived.


Posting your Klout score, tweeting to say you’ve reached 1,000 followers and other such ‘bragging’ behaviors seem to be becoming more commonplace, and the posters obviously aren’t realizing the subconscious messages they are sending.

The problem with social media is the lack of thinking time before posting. With traditional marketing, a message is crafted, re-written, discussed and then approved for distribution. Sending a tweet or posting on the corporate Facebook account takes no more than a few keystrokes.

I’ve previously shared some of the disasters I’ve seen on social media, however these are smaller in impact individually, however what does it say about a brand if they become commonplace?

Let me know what social media mistakes you’ve seen from businesses – send me an email to tribune@sitepoint.com – I’ll create a list of what annoys us all, and publish it in a future edition of the Tribune for us all to learn from.

  • Hi Miles!

    I partly disagree with you. I think its not the mistake to say it, just how they say it. A positive way might be: “Thank you for your trust in our work. All 1000 of you!”

    What do you think?

  • Did you notice the outrage with the new Klout algorithm? Wow, I know my score dropped from 62 to 46, but did I whine about it? LOL, well, I didn’t on my social networks.

  • This is very useful for me.Can you share with us something more like this ??? Thanks.

  • Hey Miles,

    I agree with your overall points, but Fabian does have a point, a lot of it is in the tone. There are also times when we may unwittingly post stats to our users. I’ve tested social media measurement tools in the past and some of these tools either automatically or as a default will post the results as a tweet. I’ve been caught out by this before.

    Business mistakes? nothing specific apart from the obvious – ignoring negative feedback, or being rude/abusive to those who comment on the business or product. These can quickly kill online reputation :)

  • I hate such character who flaunt their followers and likes in social medias.. They dont realize that by simply spending $50 you can get 10k likes and 10k followers on FB & Twitter. I know that they all are fake, but there is a class of snobs who are ready to spend that amount to showcase their so called popularity.

    I think with last Klout algo change most of the so called Social Media big wigs have suffered a lot. i have seen their klout score falling down. So when some one flaunts about their popularity do ask them about their Klout scores, you will be able to zip few mouths!

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