How to Manage Time as a Freelancer
So you're a freelancer. Maybe you do some side work, maybe it's a full-time gig for you. Maybe you're the entrepreneur behind a small startup, still functioning like a freelancer.
In these and many other cases (I'm looking at you, workaholics who don't stop when you get home), people often have trouble managing time.
This article looks at some of the main time management challenges freelancers (and others) have to face, and considers some practical solutions.
What, Exactly, is "Work"?
It's important to understand the difference between work and leisure.
You sit at your desk flipping through Twitter; or skimming articles as you research a topic; or maybe note-taking; or contributing to an open-source project; or helping a colleague with a problem.
These activities can look like leisure activities—not only to outsiders, but even to yourself. Of course, in some cases they are! But often, they help to further your skills or career goals, and aren't simply for entertainment.
Redefine Your Concept of Work
If your activities help to boost your online presence or portfolio, or enhance your ability to make money or generate leads, then they're related to work. They are work. So treat them like work.
Maintaining a Discipline
Of course, you still have to prioritize. Do these activities have a higher priority than other work? Than leisure activities? Than family time? You need to work out a realistic balance between all these.
It's a difficult balance, as a freelancer or other working professional, because these "grey area" activities creep into your life. With social networking applications, news and email on our mobile devices, we can literally be working anywhere, at any time, in one way or another.
Setting clear boundaries of what is work, and then stopping work when it's time to do so—for however long you intended—is very important. Give yourself a mental break before returning your nose to the proverbial grindstone.
The Elusive Work-life Balance
This leads into a topic that many of us know and love—the elusive "work-life balance". In the United States, a 2014 Gallup Poll says that the average work-week is 47 hours. That, unfortunately, is not including the random, off-the-clock work done at home. And it definitely isn't the norm for freelancers or entrepreneurs, who may work many more hours than that! So how do you balance these things?
Don't Confuse Work for Leisure
Firstly, define what your work involves. Be clear about this, so that you don't fall into the trap of working when you're supposed to be relaxing with the family etc. (Are you sure you're relaxing with that phone in your hand?)
Secondly, plan ahead. If you want to have a bowling night, movie outing or date, schedule it. It makes it more real to you, and the time really seems blocked off, preventing you from filling it with other stuff.
Thirdly, learn to say no. This is an age-old adage, but it's a good one to remember. And it applies, most of all, to yourself.
Freelancers and entrepreneurs are often constantly busy—either because it's in their nature to be, or because it's in the nature of self-employment.
Say no. Set aside time to manage the other areas of your life, and don't put any more tasks on this day's list. Say no to yourself, and to others, and begin filling another day.
Task Management Systems
It's crucial that freelancers and entrepreneurs manage tasks effectively. Yet many of us don't, or at least don't do so effectively.
When tackling the exciting—but daunting—adventure of working for yourself, or starting your own business, you may find yourself with much less free time than you previously had. It can help to manage all of the various things on your plate—both work-related and not—using a task-based rather than time-based approach.
I recommend that you use a task management system to organize your schedule. Examples of these include Todoist, Wunderlist, OmniFocus, Trello, Asana. I currently use a combination of Todoist and Trello.
If apps aren't your thing, at least use a pen and paper system to organize yourself. Either way, take some time to assess the options and choose one or more that work for you. And once you've make your decision, try to stick with it, at least for a while.
Of course, once you've chosen a system, you can adapt it to your way of working. Decide when you'd like to organize yourself—be it first thing in the morning, or last thing before bed—and start doing it.
To get the most value out of a task management system, create tasks for everything, including work, online activities, family things, chores, and overhead for your business.
Also, limit your tasks in a day. At some point, draw a cutoff and stop adding more things to your plate. You can only do so many things in a day!
The Non-billable Time Problem
Let's talk about the implications of non-billable time, what it is, and the different methods you'll need to consider to deal with it.
For most freelancers, non-billable time can really be classed in two ways: as business overhead, and as an illusion.
"Business overhead" can include a lot of things: admin tasks; checking on your services (hosting platform, social media accounts, any number of things); dealing with your accountant or attorney; marketing for your own business; networking; and much more.
Get a realistic picture of how much of your working week you spend on this sort of overhead task. Time-track yourself if you must. Then make a note of it. The most important thing to remember about this type of non-billable time is that you should account for it when doing estimates or quotes, or when figuring up an hourly rate.
An example of incorporating non-billable time
You deduce that you spend approximately 20% of your time on non-billable business overhead. You have a job in your queue that you are about to quote, estimating that it will take 100 hours, at around $50/hour. So you're quoting the project at about $5000.
What you may be forgetting, though—as a business—is that you have to account for that overhead somewhere. So you should either add time to estimates, or raise your hourly rate to cover that extra 20% of time required to run the business.
Illusory Non-billable Time
Secondly, and perhaps just as important, is the amount of illusory non-billable time you spend on client projects. "Illusory? What does that mean?"
It means that this kind of non-billable time is only not billable in our imaginations. Many freelancers and entrepreneurs are simply short-changing themselves.
Are you doing research for a client project? Add the time to the total, or account for it when you estimate.
Are you having meetings with the client? Does that involve travel time? What about quoting and estimating time? You need to account for all of that.
There is no such thing as non-billable time spent on a client project; there's only time you are choosing not to be paid for.
Tracking your time spent on projects is a good idea, even on non-hourly projects. The more time you track, the better you'll be able to estimate in the future. When building, say, a simple WordPress site for a client, with 5–10 pages and no special features, you'll already know from the last three similar projects roughly the amount of time it will take—including any project overhead that you may not have included previously.
You Have More Time Than You Think
You don't have an infinite supply of time, but you probably have more than you think.
Using the methods I've covered—defining what "work" is to you, creating a work-life balance, organizing your life, working with task management, and using careful time tracking to eliminate non-billable time—you can create more free time, and/or get more income out of the time you have.
You have to eat, sleep, and get things done, though. So the last piece of advice here is simple. Remember that there are only so many hours in a day. Don't overload yourself. If a task can't be done today, put it on tomorrow's list. If a project won't fit in your schedule, don't take it on.
Anxiety, stress, lack of sleep, under-performance on jobs and damaged relationships won't help your freelancing career!
Be mindful how much you allow on your plate at once. Don't overload it, but also don't stop looking for ways to do things more efficiently and thus maximize the value of your time! Good luck!
How have you dealt with the challenges mentioned here? How easy do you find it to manage your time, balance work and non-work, and to avoid too much non-billable time?