The letterpress style has been popular in logo design in recent years, both for print-based and web-based work. It’s pretty easy to create the letterpress style effect in both Photoshop and Illustrator. I’m using Adobe Illustrator here because it’s a standard tool for logo design. We’ll create a graphic style which can be applied to text and any other vector object. The difficulty level here is beginner and the technique is something you can play around with to create your own styles. I’m using Adobe Illustrator CS5 here, but this effect can be achieved with any recent version of Illustrator.
The Principles of Beautiful Web Design, 4th Edition
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