Design and Collaborate More Effectively with Adobe Creative Cloud for TeamsBy James George
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Adobe has all the tools for a professional graphic design, web design or photo-editing studio to create amazing work. Their products have been the flagship products for each of these fields for decades. As a solo designer, I’ve used them time and time again for creating graphics, editing images, and building websites. Many companies use Adobe products across departments and teams, because they are easy to use, and they increase interaction and productivity between team members.
Now Adobe has released a suite of tools and services built specifically to improve design teams’ collaboration and productivity, giving us all more time to focus on the creative process itself, rather than file administration and sharing.
Here are the main reasons I consider Adobe Creative Cloud for teams to be a game-changer for creative teams and working with clients.
One of the best features of Creative Cloud for teams is the ability to share files, folders and libraries with colleagues inside or outside of their organization.
A problem I’ve often faced when working with clients and my own teammates is the added work of sharing our projects. Whether you work with a remote team, or you want to send a preview file to your client, there has always seemed to be a barrier, or added steps in the viewing and feedback process.
Not anymore. With Adobe Creative Cloud for teams, a team member can drop a file into their Adobe Creative Cloud Library — basically a container where you store a given collection of assets. That Library can then be shared with other folks on your team so that the assets can be used consistently. Even better, they are linked so that if one person modifies something in the Library (changing a logo from blue to red, for example), it’s automatically updated for everyone else who has access to that library. If team members are working together on a project, they can share those files. This keeps from having to use third-party software or large file transfer sites.
If you’re anything like me, when doing client work you’ll have had to wade through multiple versions of design files and folders. Now your team will spend less time exporting files for preview, changing them, editing them, and repeating the process. They can focus more on actually doing the work and less on file management now that everyone’s files are in one place. With the previewing options, your team won’t waste time on packaging design files for review, meaning you can work on more projects at once, increasing productivity and revenue.
Not only can you share assets and files with co-workers, but you can share drafts and previews with clients, too. Simply log into your Creative Cloud account, go to your asset library, find the file you want and click the send link option. Email the link to your client and they will have immediate access to view the project without the need for the actual software. They can add comments to the file, which you can use as feedback for making quick improvements or changes. Not only that, but the client can forward the link to their other teammates for added feedback. This is extremely handy when you are working with multiple clients and team members.
You can do the same thing from the Libraries Panel inside of Photoshop, or any other Adobe application that has this feature. It automatically opens up the file in your browser to share the link with your clients or teammates.
This drastically reduces the time it takes to receive feedback from your creative team or clients. You can share files with your teammates, making it easy for them to see what fonts or colors you’ve used, and then tweak the design before sharing it with the client. Then, once you share the edited file with clients, they can provide feedback quickly, too. No longer will you receive multiple emails with changes from clients, because they’ll be all on one place, via the link you shared.
How many times have you sent a file to a colleague, only to find out that they couldn’t open it? It’s the worst. If one member has a newer version of software than another, the one with the older software (usually me) may have trouble opening it. Creative Cloud for teams solves this issue, because everyone’s software is up-to-date. If anyone needs to catch up on updates, no additional purchases are required. If they have a membership, they can open their Adobe Updater App and update the software that they need.
Fonts are annoying to manage across teams. I’ve frequently had font conflict issues due to one team member not having a given font installed on their system, and I’m sure you have too. Adobe Creative Cloud for teams members gain access to TypeKit, where you can find thousands of fonts. When a team uses Typekit, they no longer have to go on a hunt for fonts. The designer no longer has to spend time packaging fonts or noting what they are. They can simply focus on the design work and hand the project off to the next person, safe in the knowledge that their fonts will be transferred as well.
For better or worse, more and more of us are working while they travel. Adobe had this in mind when they created mobile apps, allowing you to access files from tablets and mobile devices. This means that traveling team members no longer have to lug around a big laptop in tight places, such as on an airplane or the subway. They can whip out their tablets to view, edit, and create projects directly on their mobile devices.
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As a solo designer who often works as part of larger teams, I need to be able to focus on the design part of the job. With Adobe Creative Cloud for teams, we can stop worrying about compatibility and consistency and instead focus on the important things: creating engaging, amazing content and design that engages audiences.
Adobe Creative Cloud for teams allow team members to collaborate easily, sharing and sending files to others, who can drop those files into their own parts of the project seamlessly. They can be confident that they will have the correct fonts, and that they will be able to open files without any issues.
Creative teams can be more collaborative and productive than ever without being bogged down by compatibility issues.