We launched a new website www.thesevenwisemen.net two months ago. Our ad campaigns’ CTR is high to very high but conversions have been way below expectations. We already tried different iterations (contents and/or design changes), and conversions are still below average.
We’re looking for critiques regarding content and design.
Are contents crisp and motivational enough?
Does the site have enough appeal and selling power?
What are its strengths and weaknesses?
We want to stay away from using a rigid B2B business lingo and we kept the content relatable and demystified as much as possible.
Your feedback is appreciated and I value your time and consideration in advance.
I’ll start off with what I don’t like. The navigation is confusing, don’t know where you are, seems to not respond to the main navigational anchor elements or is slow to respond and why two contact pages? The website isn’t responsive, the pictures on a wide screen such as my 27 inch monitor looks really nice, but I suspect it would not look so good on a smaller monitor or one with less resolution. As for content, I have no idea what the website is about? You might want to stay away from B2B business lingo, but people still need to know what it is about. I was expecting a bigger image when clicked on the smaller pictures, but was redirecting to a different page. That is also confusing.
The color is good though it would look better in blue and orange (I’m joking about the later part as I’m a Detroit Tigers fan). The images are nice, but I don’t understand the point of going to a different part of the website?
Our ads are using either page as the landing page. Length of visit goes up to 90 seconds on either with a high bounce rate (over 80%). While on the homepage, length of visit is over 2…45 min, and bounce rate is below 50%.