Vitaly rules google - google analytics spam

I just noticed something in my Google Analytics traffic by language section.
I have 228 visits from this language : Vitaly rules google ☆*:。゜゚・ヽ(^ᴗ^)ノ・゜゚。:*☆ ¯_(ツ)_/¯(ಠ益ಠ)(ಥ‿ಥ)(ʘ‿ʘ)ლ(ಠ_ಠლ)( ͡° ͜ʖ ͡°)ヽ(゚Д゚)ノʕ•̫͡•ʔᶘ ᵒᴥᵒᶅ(=^ ^=)oO

This is happening to a lot of other analytics properties and not an isolated incident by any means. Can anyone tell me how this spam can be prevented?

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You can use filters to hide certain traffic from your reports. I normally do this by “Campaign Source” to block referrers, but you can filter by Language Settings.
It won’t stop spam visitors, but they won’t show in reports.

The “Campaign Source” filter is not efficient anymore because spammers are constantly changing the source name.

Instead, I recommend you to use a hostname filter, this will prevent most of the spam in Google Analytics no matter what name it shows or where in your reports it shows.

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We were getting lots with messages about ‘vote for trump’ which didn’t make a lot of sense as we are a UK org so not really applicable. Apparently it was doing the rounds. Jury was out on whether it was actually pro-trump people trying to get votes or anti-trump people trying to annoy people so they didn’t vote for him. Either way very few people are ever likely to see these messages so it’s mostly just annoying for people who want clean analytics data.

We don’t really worry about ‘language’ much so have just left it and ignore it.

Am also getting such kind of traffic. Thanks for your post Mr. @carlosnewsub

I had the same thing with “Trump… secret… something…” language but you can just ignore it, no need to worry.

I got fed up with creating so many filters so I set up a country filter to not include Russia, I am not that interested in visits from there so it was easier and saved me some time…

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Thank you for the help everyone. I looked around and found the same article. It seems to be working for now. We understand that this traffic and the language source is garbage and does not affect our performance. But we are more concerned about this traffic adding to our bouncerate. We hope if at all Google analytics bouncerate signals are any part of the ranking algo it knows how to differentiate malicious / garbage traffic from unwanted sources.

You have no need to worry about that. Matt Cutts has stated that Google does not use Analytics data in search rankings.

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:sunglasses: yeah, I know that. Just hoping, in case it is (some secret undercover thingy). But thanks for reminding me again. Cheers.:smile_cat:

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