Top Ranking SEO Business - No "Provable" Income?

Hi everyone,

I’ve got a bit of a dilemma, i’m thinking of putting my site up on Flippa but after trying to gather up the various earnings payments i’ve received from it i’ve realized it’s almost impossible to separate earnings from the site and other unrelated payments.

For instance, people have paid me $1,000 for work done in to PayPal with just “Thanks mate”. Even i’m having a hard time working out what payments are for, so i can’t possibly list this sort of stuff as earnings.

So i’m thinking of listing it as no revenue, would this be a bad move?

It’s got 2xPR6 pages, about 40xPR5 gets decent traffic and has ranked around the top #20 for “SEO” on Google amongst others for the past 2 years. Slowly over the last year, my interest in SEO has died and i haven’t promoted it in that time so i think it’s time to sell it.

Dan a mod here knows my site and it’s history, it would be a great kick start in to the industry for someone.

Any ideas how to determine some sort of value for it? None of these $x a month in revenue times x months really apply here.

Also what do you think would be the best Flippa format for this, auction or private sale?

Thanks for any input, i’m kind of stumped with this.

None of these $x a month in revenue times x months really apply here.

monthly revenue (or estimated revenue) x number of months always applies. Period.

Rubbish, i’ve known many sites sell for 6 figures not making a dime.

So these multi-million dollar domain sales with nothing but a blank page should be sold for what? $0

A site getting 100k of targeted traffic, in a profitable niche, with a lot of unique content, 4 digits worth of software licenses, a swag of PR6/5 pages is worth zero?

Sorry mate, your logic need to be taken in for a service.

I guess i won’t be selling on Flipper then if that’s the motto.

If it’s making you money, of course it’s a bad move. Why not run the business for a little longer and be a bit more organised with your finances? Record all transactions accurately and then sell.

Could be that the business is running at a loss, despite all those high PR pages/high traffic etc. No buyer will be able to decide whether your business is a good investment because you don’t have your books in order.

Rubbish, i’ve known many sites sell for 6 figures not making a dime.

They wouldn’t have sold for a dime if the buyer didn’t have expectation of future profit. And that six figure selling price wasn’t an arbitrary figure, it was based on what the buyer expected to make in terms of monthly revenue x multiple.

A site getting 100k of targeted traffic, in a profitable niche, with a lot of unique content, 4 digits worth of software licenses, a swag of PR6/5 pages is worth zero?

A hypothetical such site that has some high overheads and can only ever make a net loss would be worth less than zero. It’s the profit, stupid (to paraphrase Bill Clinton).

Yes, Rubbis, Rubbish
i will tell you, It is difficult to make money

Well it would be if you’re relying on 2 line forum posts for back links.

Especially on a site where signatures are not shown to SE spiders.

Back to the original issue (assuming it is still open for discussion)…

From what you’ve said, it sounds like you were paid for a service that you performed and this would not be transferred with the business.

So it sounds like the site does not have a revenue stream because your work is not an asset that can be transferred.

If you’re going to sell a site based on its ability to promote an SEO business, then a smart buyer would be able to determine what the value is to them and I would expect they would only be able to do that after getting access into your logs.

Whatever the case may be, your site is earning income whether it’s $10/month or $1000/month this is your monthly revenue. Even if you are breaking even or you are in debt naturally this doesn’t matter to the website itself because you are in debt to start that business and get it to the point where its making money. that won’t stop anything from getting in the way of your hard earned income you’ve worked for.

Generally if people want to buy the site and continue the operation I have almost always seen revenue * x number of months along with potential factors to calculate the sites value.

The multi-million dollar domain sales are a lot tougher these days. With relatively new laws a company can sue you and take the domain from you. Or if you try to sell it to them it’s called cyber squatting. I own domain names for a couple multi-million dollar companies and can’t figure out how to sell them.