Too much traffic but too less revenue

Marketing
1

Hi,

I am one of the leading entertainment portal of my country from last 9 years now,

I am usuing multiple ad networks and happy with them,

Today while going through the reports of XtendMedia, I believe what I am earning is very low as compare to the traffic I am delivering to them,

Below is the one day random report,

Impressions : 149,105
Clicks : 1,703
Revenue : $2.99

Any suggestion please?

Regards
Hassan

2

that’s really bad, their rates is very bad
you may want to look for another network
have you tried valueclickmedia, casalemedia, burstmedia, tribalfusion, adsense?

in the past we had a lot of second tier networks but not anymore
if you find a second tier network please let me know

3

Oh wow! Try another network, CPA, CPM, Direct. Something.

4

6 months ago I had the same problem multiple network low payout, the simple solution that fix my issue was working with only one ad network (valuclick), since then my profits are doubled.

5

but valeclickmedia does not sell 100% of your traffic

you need to setup defaults to make more money

6

H@ssan,

By the looks of things, whichever ads you are showing are not paying you for clicks from your country/region. Some networks exclude Pakistani traffic, and whilst they may show an ad if you haven’t set up a default - you will not be paid for the impression or click.

You seem to be getting a 1.1% CTR which is very impressive (industry average is closer to 0.05%), and you should be earning much more than $2.99 from 1,703 clicks no matter where that traffic is coming from.

Are there any Pakistan-specific ad networks around? If so they would be worthwhile applying to. Otherwise, have you considered using Google AdSense? I would imagine you should be able to make about $100 from that many clicks no matter where your traffic is from although I do not have any experience of traffic from there personally.