Strange new referral site skewing my analytics reports

Hello all.

Has anyone heard of a site called Youadworld? I found it while reviewing Google Analytics reports for a Real Estate website we’re involved with. It seems that a lot of traffic (2000 visitors / month) are being directed to the site but the bounce rate is +90%. I haven’t contacted the people at Youadworld yet. I thought I would check to see if anyone else has heard of them.

It could just be referrer spam? Although that is quite a few users for such a game…
It looks like they run a business directory - so maybe your site has just been listed?

Thanks, I thought it was a lot of referrals too. I don’t see a publicly accessible listing so perhaps they have listing available once you sign up. I’ll do a little poking around.