Singular vs Plural Keywords

Marketing
1

Hello guys,

I was looking for a concrete answer on whether i should optimize my pages for singular or plural version of target keyword. Let me give an example:

I have a computers website and from homepage i have links for my primary categories / keywords:

Processors
Motherboards
Printers
Scanners
etc…

Now with google adwords tool, i come to know that “Processor” is searched much more than the plural version “Processors”. Now some questions arise to improve my SEO efforts:

  1. Should i use singular version of the keyword?
  2. If i use the plural version, does it optimizes for both the singular and plural searches as “Processor” is logically contained within “Processors” ?
  3. What is best strategy/practice to deal with the situation.

Thanks
Raheel

2

Processor and Processors may mean 2 different things to the eye of the searcher. A Processor could be a person doing some sort of job. I would think of your end user and try to get in their head as to the context of what they are searching for and why. I don’t know if singular or plural is the sole determining factor in this case.