Does using capitals in Keywords matter


I have set up a PPC account and have a question about keywords. Is a keyword with a capital different that one without?

For example - Tosser vs tosser

Thanks for the help!



Search engines are usually not case sensitive, so it is unlikely to make any difference. Given that IMX most people type their search queries entirely in lower case, I doubt that the spiders pay any attention to capital letters.

what’s IMX? :confused:

I believe it’s “in my experience”.

And yeah I also agree that there is no difference between upper and lower case keywords in search engines although singular and plural do.

search engine doesn’t see your keyword with Uppercase or Lowercase. So it’s no matter.