I hope this isn’t too confusing…
I am trying to make a choice between using a [keywords].net or a [keywords].com for a new site. Let me give you the Keyword Tool search traffic stats. I’m going to make up a domain name for the example:
I do know that .net and .org receive the same Exact Match Domain bonus from Google. All other things being equal, a .net and a .org will perform the same as a .com. I got this direct from Aaron Wall when I was on SEObook, and have also proved it to myself.
But here’s my question: Notice the the .com is singular and the .net is plural. Even though the search numbers (from Adwords keyword tool) are dramatically different, I am wondering if Google does not distinguish between plural and singular–in other words, does Google treat a singular as if one searched for a plural and vice-versa. If that is the case, then the .com would actually grab as much exact match search traffic as the .net would, even though the singular is searched MUCH less.