SEO Ideas

Marketing
1

I have been building web sites for a few years now and I have a question for SEO professionals and website developers.

My clients are usually small business owners that would like a web presence. Most of their customers are local.

When I submit an estimate to them it is usually for my time which, admittedly, includes little Search Engine Optimization.

My questions.

  1. Should SEO always be included in the estimate? And if so I think that I would use an outside source. How should I handle that in my estimate?

  2. I need a good SEO company or person who will work for reasonable prices as I know this will dramatically increase my estimate to my client.

Thanks in advance for your help.

2

  1. If you want to make any real profit on services, SEO is the best way (besides mobile app development) to bill ludicrous amounts with little push-back.

  2. You don’t need a good SEO company… for small businesses, a mediocre SEO company should be able to get you good results… good luck finding one - the vast majority of SEO companies, in my experience, are utter garbage.

3

You can do it yourself and this will be very important for to do SEO by your own.You must save the money.

4

Its depend because SEO is now a regular full time job for any organization, if you not consider this than your business will rank for sometime after that your business gone downward in search engine

5

SEO is really extreme business you must point it. Its full time word many company offers cheap SEO services you can make contact even small company and many individual person work for SEO

6

As a designer/author, you should be handling all the on-page SEO yourself - most of it comes down to things that are good practice for reasons of accessibility and usability, so you should be doing them anyway. Making a site search-engine friendly as you’re building it from scratch is far and away the most efficient and effective way to do it.

That leaves off-page SEO, which is a murky field at best. A lot of SEO specialist companies are useless, ranging from incompetent to downright fraudulent, and can actually have a negative impact in the medium and long term. If you’re recommending or sub-contracting to another company, you need to be really careful to make sure you’re using a reputable one.

As for doing it in house, that depends on your workload and capacity. If you (or your staff, if you have people working for you) have time on your hands, you might as well give it a go and bring in a bit more money. On the other hand, if your up to your head in profitable work, it probably won’t be worth putting that behind SEO work. It’s hard to justify charging the same rate for SEO as design, because the outcome is less tangible and can’t be guaranteed. Think about how much you can actually add value with SEO work - do you know the industry/sector well enough to be able to target the right sites?

I would never include off-page SEO as part of the standard package - a lot of customers won’t want it, or at least won’t want to pay for it.

7

I think if you develop on google, you should use google ads will make you get more points for using their services, using good communication tools to bring your services to more users

8

I’d disagree. If people want to run Google Ads then they can set that up themselves, they don’t need the web designer to do that. That’s part of general marketing, and doesn’t need the specific web expertise that they’re paying you for. If you want to offer it as a service then make it an optional extra, but for your clients’ sake, you need to make it clear that you are only doing it as a third party, and that you are not responsible if the ads don’t have the impact that they’re hoping for.