I am currently working with a business that has a huge website in a certain field (for the sake of discussion, let’s say “travel”). They top Google on many of the top phrases and more often than not a brand new page on their site ends up ranking well right off the bat. In short, this site is popular.
However, this site now wants to get heavily involved in hotels. Hotels is a part of travel so it makes sense for this to be on the main site. A lot of high-quality content has been written and the functionality the site offers is now just as good, if not better, than its soon-to-be competitors on Google.
All that’s needed is for this section to be published…
We’re looking for this section (with around 100 pages underneath) to rank well within three months. We also have a large team of content writers that can continue to build the section, and a team of developers to add new functionality if ever needed. It will be integrated into the current social media campaigns, even though these have offered us nothing in the past.
If given a budget for marketing purposes, and free reign of a large website to get this one section popular, what would you do?
Please, no fluff posts. Don’t bother posting unless you’ve got at least 2+ lines of stuff to say.