I am a bit torn on how to move forward with my keyword strategy for a new web site project of mine. Its a small startup comany aiming for small business clients, at least to begin with.
I have done fairly extensive keyword research for the 10 most important pages on the site. I am left a with a total of about 1000 keywords, which I have carefully sorted and assigned various attributes and weighted according to relevance to different sections of the site and so on.
The question is what keywords do we choose to really emphasize for our 10 most important pages, meaning putting in our urls, titles, header tags etc. Do we go for the big ones with a 100K-1M searches a month, and leave the less searched terms for our body text?
Or do we take a “long tail” like approach with emphasize on keywords searched in the 500-10K searched
per month range (which are just as relevant, and describes our business and services just as well as the really
big ones).
I assume the “long tail” approach would yield quicker results. But at the same time, this is a long term
project and our ultimate (yet very long term) goal would of course be to rank high with the big keywords.
I really appreciate useful comments on what strategy to go for.
Go for the smaller keywords first. It will take less time to achieve positions at Search Engines. Also it will improve your traffic as well. Then go for the bigger keywords.
It really depends on how much time you are willing to spend on this project. Time-permitted, I would focus on both, otherwise go for the smaller ones as they will be less competitive and thus will take you less time to rank in.
I think perfect words are long tail & generic keywords rather than big or smaller keywords.So always first target long tail keywords because they are easily to achievable.
Thanks
choose the big keywords which have small keywords. For instance my keywords are property,property site,property site delhi and property site in delhi. property site in delhi is the right keyword to me because i can achieve the good position to all keywords by target that one keyword.
Thanks,
Off Page SEO
See, a lot of things depend on your niche… If you go for keywords with large number of searches… optimization task will become difficult.
I would rather suggest you to choose keywords with average competition in the beginning… Once you start getting traffic with these keywords, incorporate highly competitive keywords in your campaign.
Always target for small keywords, if your site has great unique content long tail keywords will automatically bring in traffic. That has been my experience.
I would think you should start off with generic, small keywords and then move onto the long-tail, bigger ones. With the smaller keywords, there’s the possibility of getting ‘accidental traffic’ that you may be able to capitalize on…