PPC click only 25% people end up on website

Hi, I have adwords set up with an ad campagin which is getting 20 clicks a day avg, which I’m paying approx 10 cents for!!. But when I look at googleanalytics it shows only 5 people actually recorded coming from adwords and then they only stay around 11 seconds.

It wasn’t as bad previously, most people who clicked came to the site. The only thing I’ve changed since is to add, an ipaddress lookup code to see where they are from. This has increased the time they see the page to 3.5 seconds from 3 seconds. The time to first byte recorded on webpagetest is
2.84 seconds.

My first thoughts are it’s taking too long to response in their browser and they are cancelling the request?

Any ideas, thanks

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