I m promoting company profile site <snip> basically its india based IT services company & our targeted location is USA. My Domain is 8 year old. I target more than 200 + keywords for different services page. All keywords select after strong keyword research using google adword keyword tool and many of them now in top 20 positions in both USA & India Region. I regularly check ranking via 2 - 3 tools as well as manually.
Below List out some keywords with their position
Keywords | India | US
application development 14 | 16
application development company 4 | 12
application development software 6 | 28
custom software development 62 | 71
it application development 7 | 11
it business solutions 3 | 9
online application development 74 | 92
software application development 11 | 26
software development 78 | 60
software outsourcing 83 |
But my problem is site not getting the visits from the keywords all visits coming from useless keywords combination like company name+ location name i.e. company jaipur, company name, company+jaipur etc…
The ration is If I m getting 50 visits from search engines (google) then 48 visits are coming from above mention use less keywords none of the visit coming from the targeted keywords and 90% of the visit coming from the local areas. Only 4 - 5 visits coming from USA. I also set my targeted location USA in google webmaster tool.
I can’t understand what going on with site. Why site not getting the visits from the proper keywords?
[FONT=verdana]The thing you must keep in mind is that getting traffic from specific keywords in not a meaningful goal. What you need is traffic. Or, more precisely, what you need is conversions. By that I mean traffic that achieves the aims of the site: buying your product, signing up for your service, converting to your philosophy - or whatever you are trying to achieve.
I would advise you to not to worry too much about optimising for every conveivable keyword. Instead, focus on making the content as interesting and compelling as possible, and - above all - on convincing your visitors to convert.
You should have all keywords on Google page 1 to get real traffic. You have only 4 keywords on Google page 1. The real thing is to rank a keyword within top 3. Additionally, you should have a look at the exact search volume not broad one so you can know how much exact traffic you will get.
The keywords which are on Google page 1 don’t have high search volume(exact). May be this is why you are not getting lots of traffic.
Since you’re providing a service, i.e. application development, I think you should focus more on the conversion. Yes, you may have good rankings, but if, let’s say, you worked on improving your site’s traffic. If those people who passed by your site just went there to look around and don’t complete any of your conversion forms, that traffic is as close to being useless. Oh, and getting conversions doesn’t necessarily mean that you have to be at number 1. Another thing would be using the long-tail keywords to your advantage to get those conversions.
I think you should check the way you choose keywords cause your target keywords don’t reach to your potential readers, they find your site through other keywords
Just as long as you are getting a good conversion from your traffic you don’t have to worry about rankings. Even though your site has high ranking but the traffic is not enough to convert it to sale, it’s useless. Focus more on working on the traffic by engaging in SMO,SMM, and SEM.