Just about to start marketing our products on the web and have a couple of questions about how best to structure our approach with regard to search engine placement and marketing purposes…
Is there much benefit to having separate sites dedicated to selling certain product ranges with very specific domain names for each site? For instance, if a company was selling business gifts and one of there product ranges was printed pens and another was keyrings, would there be any benefit in having a separate site just for pens called printedpens.com and then another for customkeyrings.com and then marketing these sites separately?
Or would it be better to group all the products into one site and then have landing pages for the various ranges?
Or would it be better to have a generic site with landing pages AND more specific sites for certain ranges? If using this approach would we be penalised in anyway as the content for the specific sites would also be included on the larger generic site?
If you products are releated to each other as example you mentioned above i think single website with more related products will increase your customers also you will build NICHE site which it is important for your efforts to brand your business
Thanks for the response. I understand what you mean about the extra work load but one of the main reasons I thought about having more specific sites is being able to get some really relevant keywords in the URL. Obviously if the site is more generic this is a lot harder to do. Also, if a site has the URL “printedpens.com” and a potential customer happens to be searching for printed pens, would this not increase click through rates quite a bit?