One domain or multiple domains?

Marketing
1

Hi,

I currently own a .com E-Commerce webstore mainly catering to UK Customers running on CRE Loaded. However, I am looking to have similar e-commerce stores for other countries using the same “Brand Name”. I want to build the brand. I will be using different dropship suppliers for each of my stores. The current .com store has plenty of content such as Articles, videos etc, designed to attract SEO traffic and offer content to the customer.

Now my question is, from a SEO point of view as well as from an organisation perspective, am I better off having different URL’s for each of my store, i.e, .co.uk .co.nz etc or having different all the stores on the same URL. Here are the advantages and disadvantages of each of the approach, however I would appreciate your opinions

Advantages of Having all stores on a .com Domain
• Same content can be offered to all customers
• Easy to Manage

Disadvantages of having all stores on a .com domain
• SEO difficult as American and UK Spellings differ

Advantages of Multiple Domains
• Less confusion for the customer as FAQ’s can be customised for each store
• Different dropshippers will have different rules hence customisation would be easier
• SEO Campaigns can be more targeted

Disadvantages of Multiple Domains
• Lot of time required to manage different sites
• Unique content will have to be created for all sites

The other option I was considering was having one main store with all the content and having only products on other stores. I can aggressively market my main store and have links to my other stores for customers who may want to buy locally?

I would be really thankful for opinions and suggestions as this is a key decision for me.

2

I think what bestseo meant was that you would go to website.com, and then choose between eg website.com/us, website.com/uk, website.com/ca and so on - so you can have all the advantages of having sites on one domain (making it easier to share content across them, for example), with the advantage of having a separate version of the site for each country, for better targeting, marketing and localisation.

3

But what if you need to have several different domains because you do traditional advertising in different locations?

4

I think you can use of one domain but in your website, you insert links for several countries by using their flags. I think its a good way to reach to your goals.

5

Thanks for you valuable information about one domain or multiple domains. Even I will prefer to multiple domains for separate countries.