Is Google for Amateurs?

I’ve noticed that many of the bigger, more popular websites have plenty of advertising, but not with Google. So I assume that if you get enough traffic you can attract advertisers that pay better than Google.

Is this true? If so, can anyone offer any ballpark figures on how much traffic one would need to attract interest from vendors other than Google - like 50,000 hits a day or half a million hits a day?

Also of interest would be ballpark figures on the relative value of advertising. For example, if X number of hits would earn $1,000 a month from Google, would another vendor pay just a little more, or perhaps twice as much more?

I know there are a zillion variables, but even some anecdotal figures would be interesting.



google adsense usually pay much better then the rest, however, in order to work with them your website have to follow certain terms and not all websites follow them so they have to work with other methods to monetize their traffic.

I wouldn’t say that Google is for amateurs. Looking for alternatives is a part of healthy growth process - always try new methods and different solutions to maximize your benefit.


Google was for amateur, but now i think it is for specialists too. Google have very good solutions for many problems. Not only programming but business to :smile:

Interesting. It’s just odd that I see so many big, popular websites that don’t have Google ads. It’s hard to believe all these sites are breaking Google’s rules. I would like to expand my horizons and do business with someone other than Google. I haven’t had any serious problems with Google in the advertising basket, but I hate putting all my eggs in one basket.

well there are networks that specialize in different monetization methods and that way can pay sometimes more than google. i use also pop ads from ad-maven for example and i make very good money.

I wouldn’t categorically say that Google is for amateurs. It’s just that Adsense (for example) has policies that all sites whether big or small should comply with. Sometimes the bigger sites are less flexible in making certain fundamental changes to be eligible for Google. This may sound like a promotion, but honestly we have helped a lot of publishers get into Google’s Doubleclick Ad Exchange (Adsense alternative / the Premium version of Adsense) by pointing out what they can do to be eligible for Google. Some of our bigger publishers don’t run Adsense but we’re able to get them into Ad Exchange because we are a Google Partner (we offer network partnerships to publishers). And most of the time, it’s easier to apply for a Adsense account when you already have a good standing Ad Exchange account.

To your question about bigger sites running non-Google ads — these sites may either have direct deals with non-Google ad networks or they may be in partnership with a SSP (like us) who have direct partnerships with ad networks – hence we can run various sources of demand (not just Google) on our bigger publisher sites. We call them premium publishers. Our normal impression threshold for them is an ave of 5M monthly pageviews – since some ad networks require volume levels.

I’d also like to add that when you run Google (Adsense or Ad Exchange) versus other ad networks via DFP, you are able to earn more because essentially, these ad networks + Google compete with one another for your ad slot. DFP’s Dynamic Allocation feature allows the highest bidder to get the ad slot = hence you earn more versus if you’re just running Google.

Google is layered. It’s easy for those without the knowledge and very in depth for those with it. Always changing!

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