I am completely clueless on this. How much is your advertising space worth?
I would think it would have been based on your traffic statistics. But I’ve seen big brands sell advertising space for thousands upon thousands with no traffic, but just allowing an advertisers to be part of advertised on their brands website.
How would you know how much your advertising is worth? What would it be based on? I am now selling advertising space on my blog for 10USD per 7 days. I did not do great research in it, was just a figure I came up with. I would probably be willing to go lower than that in-fact as it’s under construction. I have also seen websites get penalized for using bad advertising practices.
I would love to hear comments on valuing advertising space.
The big brands and their big websites have different rules, I wouldn’t worry too much about them unless you have a website or brand in the same echelon.
I’m sure there are some rough formulas or comparisons out there that people use, which could be based on traffic, niche, competition, etc… but if you just need somewhere to start, then I’d do what you are doing and create variations of the ad space you offer… different packages etc and post different prices. If you fill all your add slots, then next time you could raise the price, auction them, or continue to mix them up. Offer exclusive slots, or other forms of partnership such as sponsoring features, sections, etc.
It’s worth as much as someone is willing to pay. I’ve checked my competitors and they vary but when I am ready and can offer traffic to other websites from mine, I would be looking and let me try work it out up to $100+ per month. That’s the dream but 1st I need to be confident with my own traffic which isn’t good enough yet to even ask people…
As has already been said its worth as much as someone wants to pay. Of course there are many factors that will effect this such as your niche, your sites traffic (and how well it fits your advertisers niche).
Cool, I will look into that. Anything would be good at this stage just to feel like I am progressing. Google Ads really suck. I put them on for 1 month and I got less than 4 USD, so I took them off completely.
So your traffic isn’t worth anything to Google Advertisers then? Sounds like you should figure out why… They won’t be the only ones who compensate based on the same type of results.
I’m in the same boat. I’m getting nothing from Google, so I’m going to start contacting some places that have ads elsewhere in my niche directly to see if they’re interested. I’ll let y’all know how it goes.
I reckon the reason why your site had such a poor Google Adverts return is their ineffective computer algorithm to match adverts to your site content. A friend of mine is actually achieving the recommended percentage returns from his computer technology site. His income more than pays his rent. His site gets a tenth of the traffic that one of my sites gets yet the income I receive is not sufficient to pay for the electricity consumed by my mouse.
I just searched on my one of my sites for “undertaker” and the Google Advert show “Facebook - Find & Connect with friends”
I don’t disagree that there are bad matches… silly matches… downright odd matches.
But that’s not necessarily an algo issue so much as a niche and value one.
As an advertiser some categories are worth lots to me while others are worth very little and the same goes with traffic from sites. One click from a high end pharama product can be worth 50x what a gaming user brings.
As the publisher network has grown so have the targetting tools we can bid off of [we’re talking keywords or site lists, demographics, time of day, frequency, device type, etc] and while it’s completely possible that there’s an issue with the matching, it’s far more likely that Google simply does not have advertisers spending much to reach the types of content you target or that people who are bidding on the space don’t want the content network / your particular traffic [by behaviors] thus “generics” are worth more to show.
That’s why testing many networks is really the way to go… you may find you can get a better match yourself or simply that you can find the same names who are willing to invest more in you through a more-direct connection rather than the blanket purchase they have on the publisher network.
I must have done something wrong. It’s not worth much