Recently i noted my sudden fall in ad sense revenue. I am earning very less money. And ecpm of $.2 or less. How i can increase it?
That’s easy. Get more traffic to your site. And how do you get more traffic? By providing content that people will want to see, and that will encourage them to return to the site, to tell others about it, and to link to it.
You might also experiment with different ad placements, colours, styles (grahic vs text), and so forth. But above all you need visitors. That’s the best way to success.
Mike
You’d better analyze the website performance and try to find out what caused the decrease in your revenue. In general the more new visitors (not returning) you get the more clicks you will have on the ads.
I understood what you are saying. My Blog is not that much bigger. Having some 2k visitors per day. And having 2k google ad impressions. And getting some descent number of clicks tooo. But recent revenue $1 or $1.5 per day. Earlier it was near $5 or $6 for the same number of page views and clicks.
Clicks are lot there but revenue is very low.
Could be that - for whatever reason - you have started to attract lower-paying advertisers. That could be because of seasonal factors, or the state of the market that you are currently targeting, or any number of factors. I wouldn’t worry about it in the short term. Fluctations in CPC, click rate, etc. are a fact of AdSense life.
Mike
I agree with Mike. Maybe the ads showing on your site are low payong ads. You can get over the seasonal factors by considering the current season (e.g. Christmas for December) for your contents, of course relate it to your niche. You’re site will probably attract higher paying ads during that season.
Thanks for that useful info.
Use AdSense url channels to identify the parts of your site getting the most revenue. Then concentrate on building content and audience for those sections.