Gurus..How is this possible

How is a site with the following able to get onto page one for 2 high ranking keyords, which are competetive and 2 low ranking kewyords with only the following

Average content and not that much
200 pages
117 backlinks with only 10 from other sites
3 years domain age
PR of 1
URLs are not really seo friendly or formatted for keyword

can anyone explain…

Would you care to name the website? Perhaps I could learn something from any SEO techniques they use…

this is wedding photography

.com

all one word. let me know any findings

Well, for what it’s worth, I did searches on the terms that Google AdWords Keyword Tool indicates are the terms with the highest search volumes relating to “Wedding Photography”.

Here is what the Google SERPs returned for the website you mentioned:

wedding photography - position 7
wedding photographer - not on 1st page
wedding photographers - position 7
wedding photos - not on 1st page
wedding photographs - not on 1st page
wedding pictures - not on 1st page
wedding images - not on 1st page
wedding photos gallery - not on 1st page
wedding photography gallery - not on 1st page
bridal photography - not on 1st page
best wedding photography - not on 1st page

From this entirely unscientific sample - which was conducted in the UK - it seems that this website is getting boosted for having the keywords in its domain name. Input any search term that deviates from those keywords, even by a little, and it is lost in the lower pages of Google.

I suppose that is the power of having targeted keywords in the domain name. However, Matt Cutts has recently stated on the Google Webmaster Help YouTube channel that Google was “looking at” reducing the weight its search algorithm places on having keywords in the domain name.

Again, for what it’s worth, I did a quick look at the website and found broken links, plain advertising pages and little else of benefit.

IMHO, it is pure web fluff.

If I was looking for a wedding photographer and I happened upon this website, I would soon be hitting the EXIT key.

I doubt that it is hurting professionals in this line of business much.

cheers for the detailed look

it’s the two kewyord that are on page 1 that are competetive and have fairly high traffic volume.exact matches in google hich i am perplexed about

wedding photography 74,000
wedding photographers 40,000

so to be up on page 1 even on these is still pretty good and not easy to do. agreed it’s not a great site

thanks again

It´s exactly that, keyword domains are still ranking well for these keywords.

Don´t focus on the PageRank, it has nothing to do with rankings. Nevertheless I´m surprised because of the very few backlinks this page has.

Don´t focus on the PageRank, it has nothing to do with rankings. Nevertheless I´m surprised because of the very few backlinks this page has.


exactly. keyord in the name is a good factor but not that good

@dariussutherland:

It still seems to be very important.
Did you hear about the survey that has been released a couple of days ago?

There is a group of students from Evanston University USA and they build something like their own search engine machine. They took into account about 17 ranking factors and their ranking results (first 10 results) conformed at about 70% with the SERPs from Google. Their conclusion was that some onpage factors (like title and description tag) and other criteria like PR and keyword-domains are still very important ranking factors…

http://cobweb.ecn.purdue.edu/~ychu/publications/wi10_google.pdf