In Google Search, Gemini’s text (if generated) is placed above the ads (if any). Now, what I’m observing is that Gemini does not kick in if the search query wants a product or a service. Which makes sense, because if Gemini were to promote a business (which is for free), that business would stop advertising on Google.
Gemini only kicks if the user is looking for in principle non-commercial knowledge. But sometimes that goes wrong, and Gemini does do said promotion. I’m thinking that’s a matter of the system still learning and that Google’s aim is that that will no longer happen in the future.
Interesting video, but there’s a catch. At 0:16, it shows an example of the American (Los Angeles) search results for the query best running shoes. Those results are indeed preceded by a Gemini text that promotes certain brands and types. For free.
However, if you search with just running shoes, Gemini doesn’t kick in. And with running shoes online, it doesn’t kick in either and the paid ads of online retail stores are presented first. (Be sure to use a VPN if you’re not in the US.) That would support my thinking.
The video also leaves important questions unanswered. Let me take my case as an example. I am to advise a private-transportation company about how to get customers via the internet.
If my thinking is correct, it would just be a matter of buying pay-per-click Google Ads, having a sufficient spending budget and setting up a good search terms (‘key words’) campaign. Google would make money from the ads and the company would get people with a targeted purchasing intent on its website at acceptable costs. A win-win situation.
How would things go in the system described in the video? At best, it sounds like a much more complicated system for the company and me (as web master). And what will Google’s revenue model then look like?
Are you using Gemini in gemini.google.com or in google.com? Google originally and I assume still does attempt to tailor results based on intent. If we seem to intend to shop then it is more likely to show us marketing than if we seem to want information.
For simple searches there is nothing for AI to do that simple keyword searches do not do. I think Google also does not offer something from Gemini when it cannot find something useful. And I think Google avoids using Gemini for sensitive topics.
Your questions are quite vague. You are mixing search engines, AI and marketing. I am not sure what you are asking.
