I've seen some TV adverts that instead of asking you to remember a website address they say search for 'Some phrase' or 'Keyword'.
How do they ensure you find their site. Is it just a case of making sure your page ranks top for that word/phrase or is it paid ads or something?
I can't think of one off the top of my head but i know i've seen it done. We are having some billboard space for a campaign and i think it might be better to get someone to search for a phrase they will hopefully remember rather than a website address.