Bounce Rate is a problem

I started my Tech Blogs just before a weak ago on aug17.i started backlinking as a result i got so many visitors from reffered sites. dat was a good thing. But my bounce rate has gone to 75 %. I read somewhere on a forum that the Bounce rate must be as low as 30-40%. But mine is horrible. Can anyone suggest me anything?

Why would you think that? Bounce rate is just that - a rate. A percentage. A bounce rate of 75% is 75% whether you have 100 visitors or whether you have 100,000.

Bounce rate has nothing to do with the number of visitors you get. It’s related to what the visitors want, what your site has to offer and how it does that.

check out for blogs load time if it take long to load so it will effect to your bounce rate

I believe as traffic increases, bounce rate will decrease, as long as there are no other obvious problems with your site.

According to Wikipedia, the formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

If your blog doesn’t have many pages to go to, it would be natural for your users to go somewhere else. If your site has many interlinking pages with good content, you should be worried about this high bounce rate you have. Otherwise, you might be ok.

can anyone suggest me for the solution of this issue, content should be rleated to the topic? can i add articles for my keywords like one keyword and one article for it on the site.

It would be good to decrease the site bounce rate?

Better to work on the design and the content of the blog.

There’s nowhere that it says your bounce rate must be below a certain level.

But if your bounce rate is as high as 75%, that could be a bit of a worry. On the one hand, it could mean that people are going to your site, finding exactly what they want on the first page they come to, and going away a satisfied customer. But even then, you haven’t really hooked them. What’s more likely to be happening is that people follow a link to your site, quickly decide that it isn’t what they are looking for, and go away again. That could mean that your content isn’t great, it could mean that your design isn’t great, or it could mean that your SEO is not effectively targeted, and is luring in people who really aren’t in your target audience.

Like mentioned by other people it can be worrying, at the other side it can mean that people found the info they needed.
Anyway just focus on the content and ensure you use the right keywords linked to the content in the page.

Yes, the lower the bounce rate, the better. The fewer bounces you have, the happier people are with your site, and the longer they’re sticking around to see what you’ve got.

As far as fixing a high bounce rate, you need to look at your keywords and your content. It could be that you’re targeting the wrong keywords, so people think they’re getting one thing from you, only to find out that your site is geared to something else - something they weren’t looking for - and they leave.

Another issue could be your content. Be honest with yourself - is it good? Would you stick around to read it? It should offer unique, interesting information that answers questions and provides solutions for your target audience. If you’ve got spelling and grammar errors, people will not take you seriously, and they’ll leave. If your content just isn’t that interesting, people will leave. Or, if you’ve got the same content on your site that you published on an article directory, people will leave because you haven’t offered them anything new.

If your increased bounce rate coincides with an increase in referral traffic, maybe the referring sites are using misleading anchor text, for example, or are too unrelated to send visitors who are actually interested in your site.

If you are using Google Analytics, you can create a custom report that shows the bounce rate for different traffic sources. Use Bounce Rate as a Metric and Source as a Dimension. That will give you some clues.

Also, try not to look at site level stats. Look at the bounce rate per page. There might be some problem pages you need to sort out.

What if most of the visitors are subscribers who only come to read the latest post? They’ve already read everything else on the blog as they are regular readers. They read the latest blog and then go.

There isn’t a prescriptive answer. More investigation is needed.

Stevie hit the nail on the head. You need to start by honestly assessing the content on your site. Does it cater to your target audience? Does it answer their questions/concerns? Does it provide them with benefits? Is it compelling? Is it written properly (i.e. no spelling and grammar mistakes)? Does it establish you as an expert? Is it stuffed with keywords, or do they flow naturally?

If you think the content is up to par, then you need to look at your off-page SEO. What anchor text are you using? Is it an honest reflection of what people are going to find on your site?

I don’t think it’s a case of people coming in, finding exactly what they need on the first page, and going away. From what I’ve seen in my own bounce rate stats, if someone stays longer than about 30 seconds, it doesn’t count as a bounce - even if they only visit 1 page. It just doesn’t seem likely that people are getting onto your site, finding exactly what they need, and leaving - in less than 30 seconds.

That’s what I’m saying. There might be some other activity that the users might be engaged in.

And yes, investigation about entry sources and exit sources is much much needed!


Don’t worry much about the bounce rate. If you use ads on your site, then it would just mean that your CTR is good. Test it, and sell direct ads. (Quick tip)! :cool:

Having said that, for a blog, 75% bounce rate IS quite high. Can’t say what’s the optimal %, but mine is 40-45% ATM, and I’m happy with that.!

To improve the stat, have your navigation more attention-grabber, use inter-site linking, Don’t put ads in the posts etc etc.

Just Google 'bout that!