You will always get that with bounces because they can’t calculate the time spent on a page. I think it works out the time from the time of landing, to the time loading the next page. So if they only look at one page, you miss that data.
It is quite possible that the bouncers read the whole page and enjoyed the article, but also possible they thought it sucked and instantly hit “Back”, we cannot know when it’s a bounce.
Check the source, there is a lot of referral spam about, which can distort the figures on a low-traffic site. They are usually referrals from spammy sites, often with “SEO” or similar in the title.
Bots may also show direct in the source. That’s not to say all direct traffic is bots, but you are unlikely to get much direct traffic on an unknown site.
If it is indexed at all, people can find it. They could be genuine visitors. If you don’t have much content yet, that would explain the bounce rate. They are all in the USA which I guess is your target region. A lot of spam referrals come from places like Brazil for example, but they can come from anywhere in the world.
If the site is WIP you may want to keep it from the index until it’s ready:
I normally add that to WIP pages, just remember to remove it when you are done.
Bad crawlers may ignore this, but it can help stop “real” people stumbling over your unfinished work.
I don’t know what kind of site you’re referring to, but here’s a good explanation about bounce rates:
Most people get this wrong (including this thread). Bounce rate simply indicates the number of people who leave your site from the landing page without interacting. They don’t do anything recordable, they don’t check out other pages, they just leave. But as far as I’ve read, there’s no real time factor there. They could read the entirety of the content available from the home page, or they could leave in a second, after seeing the page load.
So for example, if you have a one-page informational website for people with no CTA or other pages or gimmicks, your bounce rate for all visitors could be 100% and you’d have no reason to worry - it would just become a useless metric.
Back to the topic: Maybe those people simply arrived at your site and realized that they didn’t need/want it, or that it wasn’t the same place they’d thought, or wasn’t local enough, or any number of things? Or maybe they gleaned what they needed from that landing page?
Acquisition - All Traffic - Source/Medium
That will list all sources.
You can show Source as a Secondary Dimension in other views, Eg, in Location, click: Secondary Dimension - Acquisition - Source
That will show the sources from the different locations.
You can then take a look and see that some of the referral sources (or in some cases, nearly all of them) are dubious in nature. Using your own judgement, of course.
I like to filter them. Though it does not stop them visiting and using your bandwidth, it clears up the Analytics view.
It can be tiresome adding lots of filters, but you can use regex so it filters anything with “best-seo” or “for-your-website” etc…
Dumb question, but what is the best way to really learn how to use Google Analytics. I have never really been impressed with it, and that is probably due to my ignorance.
I want to really learn more about SEO and analytics, but only have so much time, so anyway to speed up my learning would be great.