7 Ways to Optimize My Taxi Service Website for Better Conversions?

Hi everyone,

I run a UK-based taxi service and recently launched my website: https://racarsltd.uk/. I’m looking for expert advice on how to optimize the site for better conversions — whether that’s more bookings, calls, or inquiries.

Here are a few concerns I’d love input on:

  1. Is the design clear and user-friendly enough?
  2. Are the CTAs (Call-to-Action) strong and visible?
  3. Does the booking/contact flow feel smooth to users?
  4. Are there trust-building elements (like reviews or licenses) that I should highlight better?
  5. How important is speed and mobile responsiveness in conversion for local taxi services?
  6. Are there any SEO or copywriting tips that could help turn visitors into customers?
  7. Should I consider adding features like live chat or pricing estimators?

I’d truly appreciate any suggestions, critiques, or tools you’d recommend. My main goal is to ensure the site doesn’t just look good, but actually drives more conversions.

Thanks in advance for your help!