Luke Hay
Luke Hay is a UK-based UX Consultant who’s been working with websites since the 1990s. He prides himself on taking a user-centric, analytical approach to design, development and optimization of websites and apps. Luke currently splits his time between working as the Senior User Researcher at digital transformation agency Clearleft, and as a freelance UX and analytics consultant and trainer. Always involved in his local digital community, Luke has helped organize and curate events for UX Brighton, and is one of the organizers of UX Camp Brighton.
Luke's articles
We demystify Google Analytics 4, explaining what's new, and how to get up and running with this completely new version of Google Analytics.
Luke Hay shows where to look for underperforming areas of your website using Google Analytics.
Luke Hay explains the analytics-first methodology and how to conduct user research by using the tools provided by Google Analytics.
Luke Hay introduces Google Analytics, explaining the main tools it offers, what they're for, and pitfalls to avoid when interpreting their results.
There’s a lot of data available in your analytics package that will help build up your knowledge of who’s visiting your website.
This article lists some of the main analytics pitfalls, and how they’re best avoided—to ensure your analysis paints a true picture of user behavior.
For those not used to looking at website analytics, some of the terminology can seem like a foreign language.
Designers can look at Analytics as tools for marketers and SEO people. Luke shows us how design is about understanding, and understanding is about data.