Design & UX

A New Logo for Leno

By Jennifer Farley

imageAlthough a bit behind the times (admittedly this whole debacle unfolded back in January), following much controversy and some verbal fisticuffs, US chat show host Jay Leno is returning to his late night show slot which has been vacated by Conan O’Brien. As part of the return, the show has a new logo which was revealed on web site. The new logo features dark blue text on a black background with a small slither of a moon hanging like a dot over the letter “i”. The words “with Jay Leno” are slotted in between in white.


(Image from B Carvahlo on Twitpic)

Here’s the old logo from Jay Leno’s previous Tonight Show, which also used the quarter moon over the letter “i” trick.


Below you can see the logo for the The Tonight Show as hosted by Conan O’Brien. This particular logo was unveiled in April 2009 as Conan was preparing to take over the helm from Jay Leno. At the time he said:

I wanted a logo that acknowledged the long, rich tradition of The Tonight Show while still looking good on hats, T-shirts, mugs, lawn furniture, notebooks, stemware, urns, defibrillators, water bottles, cell phones, sports equipment, pens, vacuums, chimes and our new line of unisex cologne.

(Funny because it’s true in so many cases of branding).


The new Leno logo is not a million miles away from this, but is not as striking in terms of color or typography. Having said that I do like the simplicity of the typeface and color used in the new logo.

What do you think of the new Leno logo? Should they have just reverted back to the original one or is it too dated now? Or should they have just replaced Conan O’Brien’s name on the gray and yellow version?

  • Helen Natasha Moore

    I think the colours and typography in the new logo are attractive and give a night-time feel. The other two logos look unattractive and irrelevant to me.

  • Benjamin Ulrich

    I think the new one Is cool. More modern that the old, Conan O’Brien one, and definitely more modern and cooler than the old Jay leno one.
    The moon that-way-up looks better on the new one, almost more positive, and it adds a highlight that offsets he lighter “With Jay Leno” bit a bit, making the whole thing seem more balanced.
    It’s subtle, but clean.

  • raybak

    the new logo is way much better, i like the dark appeal of it.

  • Shmpa

    This new logo actually gives Leno
    a professional
    appearance and seams
    like a logo design activity is highly honored. 

  • Brad Blackman

    Intrinsic “goodness” aside, I think the Leno logo (yay alliteration!) is more suited to the demographic that watches his show, and Conan’s logo fits his demographic as well. Leno is more popular with the Boomer crowd (maybe GenX but I’m not entirely sure) while Conan is MUCH more popular with people in their 30s and younger.

  • Getqualitylogo

    The new logo looks much attractive than previous
    one. Hope audience would also like this new logo as they like the show.

  • Gonçalo Espinha

    The elegance of the fonts that are used in the now logo and the importance that is given to the title it self gives it a better and more important look.

    Very nice indeed ;)



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