7 Value-Added Services Web Designers Can Offer Clients

Alyssa Gregory
Alyssa Gregory
website analytics
After I design a website for a client, I am often asked to provide other (somewhat related) services, such as managing e-mail marketing campaigns, creating various reports, and updating online stores. This is perfect for me because it supports the model I follow in my business. But even if you typically only provide design services, there are ways you can offer your clients even more value for working with you, and develop a long-term relationship that benefits everyone. If clients are happy with your work, they are likely to consider you for other projects because they trust you, they know you’re web savvy, and you already have a handle on their businesses. Building on a previous post, “Recession Survival: 9 Ways To Make More Money As A Web Designer,” here is an expansion of #8: Diversify, with seven value-added services you can offer to your clients. 1. Analytics Interpretation and Reporting You’ve designed the site with web analytics code in place and the site usage is being tracked. But it takes a lot of the client’s time to review the analytics and, most importantly, interpret what it means. It can be beneficial for your clients to have someone who understands the data create reports, interpret them, and make suggestions for site improvements based on the data. 2. Competition Monitoring Regardless of the industry your client is in, there are competitors online. It might be worthwhile to have someone keep an eye on competitors’ websites to stay up to speed with what they’re doing, especially if it can impact the client’s business. 3. HTML E-mail Template Design If your client sends e-mail marketing messages, he/she may be interested in having e-mail templates created that have the same look and feel as the website. 4. Blog Customization/Management
Blogs are another area where a client may need help carrying over the same look that you created for their website. Beyond the customization and setup, there may be an opportunity to provide blog management services for your clients, where you publish posts, manage comments, add the blog to directories and promote linking. 5. Pay-Per-Click Campaign Management This is another area that requires a lot of work on the client’s part. If the client doesn’t have dedicated marketing support and if you have experience with PPC campaigns, this may be a great way to give your clients more value, and save them time. 6. Sales Presentation Development One of my clients had a team of sales people who wanted to use the website as a visual aid during sales presentations, but always feared there would be spotty or non-existent Internet service for the meeting. I was hired to take the website, translate it into an auto-run demo, and burn it to a DVD. This gave the sales people an offline solution, plus a leave-behind for prospects. 7. Usability Testing After the site is live — or before the work begins in the case of a redesign — it may make sense to get input from the client’s customers and target audience. You can manage usability testing by creating and compiling surveys, managing one-on-one interviews, and reporting the feedback to the client. Once you know what services you want to offer to retain clients, its time to focus on bringing new ones in. Here’s a great guide to finding freelance work over on Millo. What other types of services do you offer clients to keep the relationship going in between design projects? Image credit: CLF

Frequently Asked Questions (FAQs) about Value-Added Services for Web Designers

What are some value-added services that web designers can offer to their clients?

Web designers can offer a variety of value-added services to their clients. These can include Search Engine Optimization (SEO) to improve the website’s visibility on search engines, content creation and management to keep the website updated and engaging, and social media management to enhance the brand’s online presence. Other services can include website maintenance and updates, email marketing, graphic design, and e-commerce solutions. Offering these services not only adds value to the client’s business but also increases the revenue potential for the web designer.

How can web designers effectively market their value-added services?

Web designers can market their value-added services by showcasing their expertise and the benefits of these services on their website and social media platforms. They can use case studies, testimonials, and portfolio examples to demonstrate the impact of their services. Offering free consultations or webinars can also be an effective way to engage potential clients and showcase the value of these additional services.

How can offering value-added services benefit web designers?

Offering value-added services can benefit web designers in several ways. It can increase their revenue by providing additional services to existing clients. It can also help in attracting new clients who are looking for a comprehensive solution for their web design needs. Additionally, it can enhance the web designer’s reputation as a versatile and comprehensive service provider.

What are some challenges web designers might face when offering value-added services?

Some challenges that web designers might face when offering value-added services include the need for additional skills and resources, managing the increased workload, and setting competitive yet profitable pricing. It’s important for web designers to carefully consider these factors and plan accordingly to successfully offer and manage these additional services.

How can web designers price their value-added services?

Pricing for value-added services can vary greatly depending on the complexity of the service, the time required, and the market rate. Web designers can research what other service providers are charging for similar services to get an idea of competitive pricing. They can also consider the value these services bring to the client’s business when setting their prices.

How can web designers manage the increased workload from offering value-added services?

Web designers can manage the increased workload from offering value-added services by hiring additional staff, outsourcing certain tasks, or using project management tools to organize and streamline their work. It’s also important to set realistic deadlines and communicate effectively with clients to manage their expectations.

How can web designers acquire the necessary skills to offer value-added services?

Web designers can acquire the necessary skills to offer value-added services through various online courses, tutorials, and workshops. They can also learn from industry experts through webinars, podcasts, and blogs. Continuous learning and skill development is key to staying competitive in the web design industry.

How can web designers ensure the quality of their value-added services?

Web designers can ensure the quality of their value-added services by continuously improving their skills, using the latest tools and technologies, and seeking feedback from clients. Regularly reviewing and updating their services based on industry trends and client needs can also help in maintaining high-quality services.

Can web designers partner with other service providers to offer value-added services?

Yes, web designers can partner with other service providers to offer value-added services. This can be a cost-effective way to offer a wider range of services without the need for additional resources or skills. However, it’s important to carefully select partners who share the same commitment to quality and customer satisfaction.

How can web designers promote their value-added services to existing clients?

Web designers can promote their value-added services to existing clients by highlighting the benefits of these services in their communications, offering special discounts or packages, and demonstrating how these services can enhance their current website or online presence. Regularly updating clients about new services and offerings can also help in promoting these services.