5 sure fire ways to make yourself look like an idiot
When you’re presenting direct offers to customers either through direct mail, email marketing, telemarketing or door to door sales, here’s five sure fire ways to ensure you’ll never make a sale…
Send your customers an offer they can’t accept
There nothing quite like sending a customer a letter, or an email with an offer so wonderful that they’re ready to buy. Only to find out “sorry – we don’t ship there” or “that service isn’t available at your address”. Don’t make promises you can’t keep!
Give customers a call to action that doesn’t work
The main purpose of a direct mail piece is to get a customer to act. That action might be to click a link, visit web address, or dial a phone number. If your direct mail achieves that – its done its job. So when that action is completed, you better be ready for it! Nothing converts quite like a 404 page or a phone number that’s disconnected.
Send your customers better deal on a product they already own
Talk about rubbing your customer’s noses in it. These days people are aware that offers change over time. How many of us have bought a TV, only to find it on sale the next week, or Apple’s price drop on the iPhone. So if they see an ad on your site, or hear something on the radio, most people will feel unlucky, but not angry. Send them a direct mail, with their name on it, offering them a better price something you should know they already own — now you’re asking for trouble.
Don’t unsubscribe your customers when they ask
When a customer asks not to hear from you about a particular product, or to not hear from you at all, then act on that request. I don’t like your chances of selling a product to someone who’s clearly nominated they’re not interested – nor will you sell anything to the 10 other people they tell “they just couldn’t get you to go away!”
If a customer asks you a question, don’t respond, they don’t deserve it
If a direct marketing piece prompts a customer to ask a question, then the sales 90% complete. Don’t answer and I can guarantee it’s lost, answer promptly, comprehensively, and courteously, there’s a pretty good chance you’ll make the sale.
Unfortunately over my many years as a marketer I can associate myself with just about all of the above. But the best thing about making mistakes is that you learn from them, so perhaps you can learn from mine…
Feel free to add your own direct marketing tragedies.
Frequently Asked Questions (FAQs) about Avoiding Foolish Behavior
What are some common behaviors that make people look foolish?
Some common behaviors that make people look foolish include not listening to others, constantly interrupting, being overly defensive, and not admitting when they’re wrong. These behaviors can make a person appear self-centered and disrespectful, which can lead to others perceiving them as foolish.
How can I avoid looking foolish in front of others?
To avoid looking foolish in front of others, it’s important to practice active listening, respect others’ opinions, be open to feedback, and admit when you’re wrong. It’s also beneficial to be aware of your body language, as it can often communicate more than words.
Why is it important to admit when I’m wrong?
Admitting when you’re wrong shows humility and the ability to learn from mistakes. It’s a sign of maturity and wisdom, and it can actually increase others’ respect for you. On the contrary, refusing to admit when you’re wrong can make you appear stubborn and foolish.
How can I practice active listening?
Active listening involves fully focusing on the speaker, avoiding distractions, and responding appropriately to what they’re saying. It shows respect for the speaker and can help you understand their perspective better.
How does body language affect how others perceive me?
Body language can often communicate more than words. For example, crossed arms can indicate defensiveness, while lack of eye contact can suggest dishonesty or lack of confidence. Being aware of your body language can help you ensure that you’re sending the right message.
What are some ways to show respect for others’ opinions?
Showing respect for others’ opinions can involve actively listening to what they have to say, asking thoughtful questions, and avoiding dismissive or disrespectful comments. Even if you disagree with someone, it’s important to respect their right to have their own opinion.
How can I be open to feedback without getting defensive?
Being open to feedback involves seeing it as an opportunity to learn and grow, rather than as a personal attack. It’s important to listen to the feedback, consider it objectively, and thank the person for their input, even if it’s difficult to hear.
Why do some people constantly interrupt others?
Constantly interrupting others can be a sign of impatience, lack of respect, or a desire to dominate the conversation. It can make the person appear rude and self-centered, and it can prevent them from fully understanding the other person’s perspective.
How can I avoid being overly defensive?
Avoiding defensiveness can involve practicing active listening, being open to feedback, and not taking things personally. It’s also helpful to remember that everyone makes mistakes and that it’s okay to be wrong sometimes.
What are some signs that I might be acting foolishly?
Signs that you might be acting foolishly include not listening to others, constantly interrupting, being overly defensive, and not admitting when you’re wrong. If you notice these behaviors in yourself, it might be a good idea to take a step back and consider how you can improve.
