“You wouldn’t download a car”
You might recognise this question from the compulsory anti-piracy video on many movies and other digital media.
The irony? In 2014, I very well might download a car!
3D printing makes this very achievable — even trivial — if you have the necessary hardware and resources.
Yet statements like this make it obvious how unaware big commercial companies can often be of the nature of the internet and how it constantly transforms itself. There’s been a growing belief worldwide that copyright doesn’t foster creativity and innovation anymore. There is need for something new.
Sidenote: In a second great irony, the music used in the anti-piracy ad was used without the permission or licensing of the music’s creator..
How Creative Commons was born
For a designer and inhabitant of the digital age, old school copyrights are often not favourable. Since the internet and digital culture spread out, outdated copyrights, mostly used for books and other writings, were inadequate for such a dynamic ecosystem like the internet is.
Technically, whenever we want to use some asset, we need to ask for permission from the copyright holder as “All rights are reserved”. Sometimes though, making a small change in that asset would be enough, which wouldn’t be possible if “all rights are reserved”. A solution for this problem was needed. And that’s exactly how ‘Creative Commons’ was born in 2001.
As a non-profit organization, Creative Commons enables the sharing and use of creativity and knowledge through free legal tools.
Their easy-to-use copyright licenses provide a simple, standardized way to give the public permission to share and use your creative work — on conditions of your choice. CC licenses let you easily change your copyright terms from the default of “all rights reserved” to " some rights reserved."
Creative Commons licenses are not an alternative to copyright. They work alongside copyright and enable you to modify your copyright terms to best suit your needs.
I won’t go deeper into legal terms here, and how this can benefit you as a creator (which it can; but here is a list of successful case studies, including The White House making use of CC Licenses). However today I will focus on how it can be beneficial for you as a user of CC licensed assets, and finding the right assets for your next project using Creative Commons and avoid paying for Stock Imagery to save some bucks.
Let’s introduce some of them.
Gratisography has always been one of my favourite free resources for photography. I stumbled upon it by accident while researching about Creative Commons licenses. Created by Ryan McGuire from Bells Design, Gratisography takes advantage of a rarely-used Creative Commons licenses: Creative Commons Zero.
Why is Creative Commons Zero rarely used?
Well mostly as it is not really a license, but rather the lack of one. Creative Commons Zero gives users 100% freedom over the material, without any right belonging to the author.
A rather radical solution, but one us consumers and designers can certainly appreciate! However, people are often polite enough to give attribution to the author, which sometimes can be more rewarding and widespread than using a license with integrated Attribution rights.
And truly, Gratisography’s images have aided me in a variety of personal and commercial projects. Albeit limited in number, it offers ultra-high definition photography and imagery, suitable for many areas.
Particularly if you like using arty, abstract images in your projects, instead of corporate, cheesy smiling suits, Gratisography is perfect for you. It’s like a pumped up Instagram feed with ultra high definition photos.
If you don’t make your living from photography, chances are you snap more pics with your smartphone than a dedicated camera. Ryan McGuire builds on this concept to introduce Tinyography, Gratisography’s sister site.
Tinyography uses the same philosophy as Gratisography, i.e. all photos are licensed under Creative Commons Zero, however they’re shot with an iPhone and are in square dimensions. If you like Instagram you will love Tinyography. As with Gratisography, new images are usually added weekly here, so check again from time to time for updates.
And as if this wasn’t enough, Bells Design gives away an awesome Bunny Sticker for free. You can request one too!
Often you prototype wireframes for websites, apps and similar, but would prefer not scribbling them in your notebook to save time. Shades 1.0 tries to speed up your prototyping work by releasing vector images of dummy elements often used when prototyping.
These will come very handy to you when explaining workflows. You can even print the elements out and scramble them on your table manually to get an idea of your creation.
Currently the project is on version 1.0, but the author is accepting requests and feedback for new elements to be added in the next version.
The best thing about this?
Shades 1.0 licensed under CC-BY , which means you can use it for whatever you want, as long as you give credit to the original creator ( Heidi Pungartnik / Design for Founders)
You can find Shades 1.0 here.
Most of us know that Flickr has a long and well-respected reputation as a photo storage and sharing community.
What many don’t know is that Flickr also offers a treasure trove of millions of photos made available under a Creative Commons license. A smart move from their side!
You can filter the search results also by specific licenses, in order to avoid “All Rights Reserved” or Creative Commons licenses which might be too restrictive for your work. Just go to Advanced Search and tweak the filters to your liking.
In the following example, we are searching for photos of ‘Melbourne’, which we can use commercially, but still base our work on; i.e: modify it to our liking.
From the search results we can choose an image which will do justice to our work afterwards.
To be really sure, check the license of the image, underneath it, and click on it to be redirected to its license page on www.creativecommons.com
As you may see, we are free to share and adapt this work for any purpose, even commercially, as long as we give attribution (credit) to the author.
DeviantArt is one of the best established sites for artists to display their work. Many of them choose to make their work available for others and often use a Creative Commons license for that.
Unfortunately, DeviantArt does not currently offer a dedicated search to find works licensed under CC.
Instead, you’ll need to be a little craftier. Go to Google Images and search for: ‘“This work is licensed under a Creative Commons” site:deviantart.com‘ or specify it with more search terms.
Sure, it’s a clunky workaround, but considering there are so many wonderful but under-appreciated resources on DA, it’s definitely worth looking into.
There is also a group dedicated to Creative Commons licensed works, which you can regularly check:
So, are you a Creative Commoner yet?
With the border between Copyright and Freeware becoming blurier, a solution like Creative Commons is more than welcome. Indeed there is need for an artist to have his work recognized and be paid for it, yet it shouldn’t restrict the development, progress and creative thinking of the broader range of people, where copyright makes more damage than ensures rights.
Creative Commons is trying to cover solutions for both problems, and frankly, it has done a great job so far.
So get started downloading that car!