2011: Mobile and Local

Last week, SitePoint blogger and author Brandon Eley predicted that the future will be mobile, and I totally agree. Another area that I believe will blossom in the next twelve months is the localization of the Web.

With the rapid adoption of services such as foursquareGoogle PlacesFacebook Places, and the like, there is a growing emphasis on geolocation with the Web. Add to this the plethora of mobile applications that use built-in GPS to locate nearby contacts, landmarks, and other places, and you can see why I predict there’ll be an increase in local awareness by websites and web applications.

Businesses that have a predominantly local focus are the ones that will gain the most from a business sense. We should also see more and more marketing through foursquare and similar services.

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The advent of mobile web, along with the widespread adoption of social media, means that people are already used to the idea of a completely transportable internet connection in their pockets; they can connect with contacts on the road, down the street, or across the world.

While local Bluetooth and SMS marketing failed to gain the groundswell everyone expected a few years ago, I believe that 2011 will see both consumers and businesses adopting a more local approach to their efforts.

We’ll wait and see. In the meantime, you should start looking at your own business now, and see how you could benefit from such a shift.

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